One of the most important decisions in establishing an online presence is choosing a domain name. The right domain name for your website is important, for both your target audience and search engines. Ignore the trends and fads of the day and choose a name that makes sense for your business or subject matter now and will still make sense 10 years from now. Here are 10 tips to help you make a good domain name purchase.
What’s easy to forget, though, is that Verisign have managed .com for the past 20 years without so much as a hiccup of disruption or downtime, and that there’s no guarantee that a more democratic or competitive process would have resulted in the 2 decades of .com stability that we’ve enjoyed. Internet governance is obviously important, but we should remember that the overwhelming majority of users don’t know or care what’s going on behind the scenes.
Domain names put a friendly face on hard-to-remember numeric internet addresses. Every computer on the internet has a unique internet protocol (IP) number. A domain name represents one IP number or more. For example, the IP number for the domain name whitehouse.gov is 104.109.178.94. The whole purpose is to give users an easy-to-remember handle so that when sending an e-mail to, let's say, the President of the United States, you can type president@whitehouse.gov instead of the more unwieldy president@104.109.178.94.

Domain names were created to make IP addresses easy to remember. Every computer has an IP address assigned to it – much like a street address. But instead of having to memorize each IP address number, we assign domain names to these numbers so we can easily remember them. The domain name system, or DNS, takes domain names and translates them into their IP addresses so that computers can communicate with one another. When you enter a domain name into your web browser, the browser simply uses that domain to locate its corresponding IP address and then shows you the website associated with it. If you own a business, GoDaddy can help you find a domain name that best suits the business so you can easily promote your website.
Registrars offer a wide variety of registration durations—one year, three, five, and even ten. Be careful about registering for more than a year, though. First, there might be restrictions on your ability to transfer the domain name should the registrar give poor service. Second, the registrar could go out of business, leaving your domain name without a host. Check the policies closely.
Even if the term isn’t trademarked, don’t buy domains that are just a variation of another domain name. This means avoiding plurals if the singular is taken (mediatemple.net vs. mediatemples.net), hyphenating a phrase (media-temple.net), or adding “my” or some other preposition (mymediatemple.net). Alternately, you might consider buying these variations yourself and set them up so that if someone types one of the variations, they are redirected to your main site.

When registering a domain, the name, address and phone number you submit must be published to the WHOIS directory. Your information is public and accessible to anyone, at any time and is required by the Internet Corporation for Assigned Names and Numbers (ICANN) as part of the domain registration process. To protect yourself against a potential spammer, hacker or cyber criminal Dyn offers a way to display the a proxy server's information instead of your own personal information.
Under no circumstances should you pay more to transfer a name than to get a new one. Check what the transfer will require. Does the new service handle the task completely? Or do you have to go into your current registrar's site and change the technical details manually? Finally, check the transfer policy of the registrar before registering your domain name.
Not every registrar sells every top-level domain, so if you want an uncommon TLD like .pizza, you might have to try a few registrars. Unusual TLDs often cost more than a standard .com address, but provide built-in memorability and give you more name options, since far fewer .pizza addresses are already taken. You can check name availability at any registrar that offers the TLD you want.
Domain names put a friendly face on hard-to-remember numeric internet addresses. Every computer on the internet has a unique internet protocol (IP) number. A domain name represents one IP number or more. For example, the IP number for the domain name whitehouse.gov is 104.109.178.94. The whole purpose is to give users an easy-to-remember handle so that when sending an e-mail to, let's say, the President of the United States, you can type president@whitehouse.gov instead of the more unwieldy president@104.109.178.94.
Name servers. Most registrars provide two or more name servers as part of the registration service. However, a registrant may specify its own authoritative name servers to host a domain's resource records. The registrar's policies govern the number of servers and the type of server information required. Some providers require a hostname and the corresponding IP address or just the hostname, which must be resolvable either in the new domain, or exist elsewhere. Based on traditional requirements (RFC 1034), typically a minimum of two servers is required.
Many registrars reserve the right to revoke your domain name for specific reasons, typically if you use the domain for illegal purposes or purposes deemed unacceptable (such as spamming). Many contracts contain a clause letting the registrar delete your domain name for no apparent reason. The implication, of course, is that the domain name is the registrar's, not yours.
There is also what is called a ccTLD, or country code top-level domain. These are designed to signify sites located in or associated with certain countries or territories. Most of the ccTLDs actually don't have restrictions regarding who can register domain names. In fact, many ccTLDs are commonly misinterpreted as TLDs. For example, while .tv is commonly registered by television and media related websites, .tv is actually the ccTLD designated for the country Tuvalu. Domain hacks are also a popular use of both TLDs and ccTLDs. This involves creating a full word or phrase when combining the domain name with the TLD to create something your audience will easily remember. A popular example is using the .me ccTLD for Montenegro and combining it with "aweso" to create the domain aweso.me.
The first step to starting your website is registering your domain name. Think of your domain name as a street address for your website. Without a domain name, you would have to tell customers to visit your website at a temporary url such as 123.123.123.123/~yourwebsite instead of yourwebsite.com. Get your own domain name to lend your site a professional look and establish your online brand!
Looking to purchase web hosting too when you buy domain names? We'll be more than happy to help you with that as well. Your website will be hosted on our high performance SwiftServer platform. Best of all, we offer completely scalable hosting solutions that can support your site as it grows. There's no need to switch hosting providers because we'll have a solution that fits your needs. Choose from Shared, Reseller, VPS and Dedicated Server solutions.
Keep in mind, however, that free domain names are usually free only for one or two years, after which the registrar will bill you for the annual or biennial fee. In other words, the provider of the free domain name pays only for the first billing from the registrar. Also take note of whether or not the provider charges a fee for setting up a domain name. Most services offer to transfer an existing domain name to their servers at no cost, but sometimes you'll find a setup fee over and above the registrar's fee.
You should also avoid words that have more than one spelling if your visitors are likely to be confused and mistype the name. Alternately, you can buy both versions of the name and direct visitors from the one you like less to the preferred name. While you do want a short name (see below), don’t go for something so cryptic that people have a hard time remembering it. Word of mouth is a powerful marketing tool and you want to make it easy for people to tell their friends about your site.

Your personal contact information is registered to your domain and can be found in the public WHOIS directory. However you can keep your personal contact information private by utilizing Bluehost’s Domain Privacy. Domain Privacy will replace your personal contact information with Bluehost’s contact information. Using Domain Privacy helps protect you from spam and identity theft.
If you have a web site, you should seriously consider registering your own domain name. A domain name is a name like "thesitewizard.com" or "thefreecountry.com", which you can use to refer to your website. Note that you do not have to be a company or organisation ("organization" if you use a different variant of English) to register a domain name. Any individual can do it too.
One of the most important decisions in establishing an online presence is choosing a domain name. The right domain name for your website is important, for both your target audience and search engines. Ignore the trends and fads of the day and choose a name that makes sense for your business or subject matter now and will still make sense 10 years from now. Here are 10 tips to help you make a good domain name purchase.
Domain names are organized in subordinate levels (subdomains) of the DNS root domain, which is nameless. The first-level set of domain names are the top-level domains (TLDs), including the generic top-level domains (gTLDs), such as the prominent domains com, info, net, edu, and org, and the country code top-level domains (ccTLDs). Below these top-level domains in the DNS hierarchy are the second-level and third-level domain names that are typically open for reservation by end-users who wish to connect local area networks to the Internet, create other publicly accessible Internet resources or run web sites.
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