As I noted above, ccTLD fans had a lot to be happy about over the past couple of weeks with a terrific run of sales led by that $255,200 Casino.ro jackpot at Sedo. You saw the six biggest sales in this category on the all extension chart at the top of this report, so the highest sale from this group that you haven 't seen yet is the #7 name on our latest weekly Country Code Top 20 Sales Chart. That is Sedo's $7,854 sale of Major.co.
Every time you visit a website, your computer performs what's called a "DNS lookup". When you manage a domain with us, you get to use the same DNS servers as Google. This means your domain name will connect quickly and reliably to your website. We include 10 million resolutions per year for each domain you register with Google Domains. Learn more in the Help Center.
A domain name can be used for a variety of purposes. Many people who are not ready for a website simply register the domain name of their choice to ensure it doesn’t get snatched up by anyone else. They may use it to create a professionally branded email address, or as a Web address that can point customers to an alternate online presence, such as their social media page, if they don’t yet have a website.
Many desirable domain names are already assigned and users must search for other acceptable names, using Web-based search features, or WHOIS and dig operating system tools. Many registrars have implemented domain name suggestion tools which search domain name databases and suggest available alternative domain names related to keywords provided by the user.
Before you sign up for Web hosting and start building a website, you need to buy the domain name where visitors will find your site. Hundreds of different registrars sell domains, so first and foremost, know that domain names work the same no matter which registrar you use. You don't need to buy your domain from the same company that will host your site. Aside from picking a registrar -- and, of course, your site's name -- you also need to pick a top-level domain like .com or .org.
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If you get a domain name that describes your company's business or name, people can remember the name easily and can return to your site without having to consult their documents. In fact, if you get a good name that describes your product or service, you might even get people who were trying their luck by typing "www.yourproductname.com" in their browser.
The hierarchy of domains descends from the right to the left label in the name; each label to the left specifies a subdivision, or subdomain of the domain to the right. For example: the label example specifies a node example.com as a subdomain of the com domain, and www is a label to create www.example.com, a subdomain of example.com. Each label may contain from 1 to 63 octets. The empty label is reserved for the root node and when fully qualified is expressed as the empty label terminated by a dot. The full domain name may not exceed a total length of 253 ASCII characters in its textual representation. Thus, when using a single character per label, the limit is 127 levels: 127 characters plus 126 dots have a total length of 253. In practice, some domain registries may have shorter limits.
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With over 25 million .com domains registered with Google alone, this top-level domain is by far the most popular choice worldwide. According to the domain marketplace Sedo, the average sales price for a .com domain name during the second quarter of 2015 was 4,701 dollars. The most expensive publicly traded domain names have been known to fetch eight-figures. But don’t quit your day job just yet: such sales are the exception rather than the rule.