Anyone can buy a domain name. To do so, you visit a domain name registrar, such as GoDaddy or Namecheap, key in the domain you want to buy, and pay a fee. You can't buy just any domain, of course—only one that isn't already registered by another person or business and that bears a valid domain suffix. In general, you'll want to buy something that is catchy and short so that it's both easy for people to remember, and easy for them to type in—like "PCMag," for example. That good search engine optimization (SEO) and it's also common sense. You might also want to do some research on key terms for your business. If you can get a good one into your site's name, that's all the better, from an SEO perspective.

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I was preoccupied with Hurricane Michael last week (thankfully no damage in our part of Florida) so I have two weeks worth of sales data for you this time around the track. It was a great fortnight for country code domains. The ccTLDs took the top spot on our latest all extension Top 20 Sales Chart, three of the first five and a half dozen entries overall. Casino.ro led the way with a blockbuster $255,200 sale at Sedo. That almost doubled the price paid for the previous 2018 ccTLD leader ($138,040 for Bad. de last month - also via Sedo).
Domain names can be used in a number of ways. Direct visitors to your website’s home page or use complementary domains to send them to specific areas of your website ( e.g. yourcompany.jobs for a careers page). Or, forward a custom domain to an existing social media account, like your Twitter profile or Periscope channel. With a domain name you can even set up custom email addresses like yourname@yoursite.social, which can be used to conduct business or communicate with your followers. More.
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