When done right, the domain trade is an enterprise that lends itself to particularly lucrative deals. The tactic is simple: domain names are purchased with the prospect of reselling them for a wide profit margin. But the trick of this trade lies in securing domains that may later be valuable to well-endowed buyers, such as a large company. We have laid out all the important facts and terms on the topic, including some of the highest sale prices on record for a publicly traded .com domain.
Domains are nonmaterial goods. When sold, the only transaction taking place is transfer of domain rights from one user to another. Barring any form of copyright or trademark violation, virtually any domain name can be bought or sold. Generic domain names, such as car.com or computer.com, are not legally protected and can therefore theoretically be reserved by anyone.

Your domain name is how visitors easily find you online. It is often the first step in getting your website started because it is like establishing your website’s street address on the internet. If you did not have a domain name, you would have to give out your IP address to everyone who wanted to visit your website, which would get confusing and be easily forgotten.

The longer your domain name is, the harder it is for people to remember it and the more chance you have of someone misspelling one of the words. Most good single word domain names are long gone, but you can still avoid long domain names by getting a little creative. If you have a single word you really like that is not available, try adding an adjective or verb in front of it and seeing if those variations are available. Think of your domain name as part of your brand, and make sure it matches how you want people to think of you.


Perspective buyers are able to directly contact domain holders in cases where the desired domain is no longer available. Most registries openly publish the names and contact data of domain holders. Once this information is gained, buyers can get in touch with domain holders and make an offer for the name. Sales are also known to occur in instances where the original domain owner had no prior commercial ambitions
Just days after Verisign launched the Site Finder Service, ICANN wrote a strongly worded letter ordering them to disable it. Verisign complied, but not without writing a strongly worded letter of their own, in the form of a lawsuit. Verisign argued that ICANN overstepped their bounds in trying to control their activities, and ICANN argued… that Verisign overstepped their bounds in performing those activities.

The hierarchy of domains descends from the right to the left label in the name; each label to the left specifies a subdivision, or subdomain of the domain to the right. For example: the label example specifies a node example.com as a subdomain of the com domain, and www is a label to create www.example.com, a subdomain of example.com. Each label may contain from 1 to 63 octets. The empty label is reserved for the root node and when fully qualified is expressed as the empty label terminated by a dot. The full domain name may not exceed a total length of 253 ASCII characters in its textual representation.[6] Thus, when using a single character per label, the limit is 127 levels: 127 characters plus 126 dots have a total length of 253. In practice, some domain registries may have shorter limits.
New domain registrations can be added to a new or existing Netfirms account. Each Netfirms account includes 1 free e-mail account (unless you upgrade to a hosting package). If you are looking to register multiple domains and want an e-mail account for each, you can either create a separate Netfirms account for each domain or upgrade a single Netfirms account to a hosting package.
When registering a domain, the name, address and phone number you submit must be published to the WHOIS directory. Your information is public and accessible to anyone, at any time and is required by the Internet Corporation for Assigned Names and Numbers (ICANN) as part of the domain registration process. To protect yourself against a potential spammer, hacker or cyber criminal Dyn offers a way to display the a proxy server's information instead of your own personal information.
Anyone can buy a domain name. To do so, you visit a domain name registrar, such as GoDaddy or Namecheap, key in the domain you want to buy, and pay a fee. You can't buy just any domain, of course—only one that isn't already registered by another person or business and that bears a valid domain suffix. In general, you'll want to buy something that is catchy and short so that it's both easy for people to remember, and easy for them to type in—like "PCMag," for example. That good search engine optimization (SEO) and it's also common sense. You might also want to do some research on key terms for your business. If you can get a good one into your site's name, that's all the better, from an SEO perspective.

There are organizations that are called registries that manage each TLD option. When you register domain names, you would first visit a domain registrar who would in turn check with the registry that manages that TLD to see if the domain is available. If the domain for the TLD you want discovers that it is in fact available, the registry adds it to their registry and gives you access to it. If the domain has already been registered by another user for that TLD, you will be shown during the domain registration process that the domain isn't available.
For more than a decade, Jeffrey L. Wilson has penned gadget- and video game-related nerd-copy for a variety of publications, including 1UP, 2D-X, The Cask, Laptop, LifeStyler, Parenting, Sync, Wise Bread, and WWE. He now brings his knowledge and skillset to PCMag as Senior Analyst. When he isn't staring at a monitor (or two) and churning out web... See Full Bio

The top ten was rounded out by #8 Ecig.co.uk ($6,613 at DomainLore.co.uk) and two more Sedo sales - #9 Wallace .co at $5,999 and #10 Poianabrasov.ro at $5,632. Sedo went on to sweep 16 of 20 chart entries overall. UnicDomains filled three spots with sales they made on the Above.com Marketplace with their marquee sale of #4 AR.ca ($25,000) joined by #12 (tie) Playground.ca ($5,000) and #20 BlackMarket.ca at $3,500. 
When registering a domain, the name, address and phone number you submit must be published to the WHOIS directory. Your information is public and accessible to anyone, at any time and is required by the Internet Corporation for Assigned Names and Numbers (ICANN) as part of the domain registration process. To protect yourself against a potential spammer, hacker or cyber criminal Dyn offers a way to display the a proxy server's information instead of your own personal information.
Many online shops have the number 24 in them, to signify 24 hours a day – you may also be able to integrate numbers into your domain in a meaningful way to make them unique. Be careful though, because many cultures attach a lot of significance to certain numbers. Make sure that your number doesn't represent bad luck or other negative things in the country you're operating in.

The right to use a domain name is delegated by domain name registrars, which are accredited by the Internet Corporation for Assigned Names and Numbers (ICANN), the organization charged with overseeing the name and number systems of the Internet. In addition to ICANN, each top-level domain (TLD) is maintained and serviced technically by an administrative organization operating a registry. A registry is responsible for maintaining the database of names registered within the TLD it administers. The registry receives registration information from each domain name registrar authorized to assign names in the corresponding TLD and publishes the information using a special service, the WHOIS protocol.
There are organizations that are called registries that manage each TLD option. When you register domain names, you would first visit a domain registrar who would in turn check with the registry that manages that TLD to see if the domain is available. If the domain for the TLD you want discovers that it is in fact available, the registry adds it to their registry and gives you access to it. If the domain has already been registered by another user for that TLD, you will be shown during the domain registration process that the domain isn't available.
Looking to purchase web hosting too when you buy domain names? We'll be more than happy to help you with that as well. Your website will be hosted on our high performance SwiftServer platform. Best of all, we offer completely scalable hosting solutions that can support your site as it grows. There's no need to switch hosting providers because we'll have a solution that fits your needs. Choose from Shared, Reseller, VPS and Dedicated Server solutions.

Choosing the right domain name is essential for a successful online presence. Without a good domain name, you run the risk of being forgotten or lost amongst the masses of websites. If you're setting up a website to complete your social media profile, i.e. a personal website, then this will function differently to a blog or an online shop. It's important to know what the aim of your site is in order to pick the right name. There are two main things to watch out for – general tips, as well as tips for specific kinds of website. You can find these recommendations in the sections below.
Domain names are often simply referred to as domains and domain name registrants are frequently referred to as domain owners, although domain name registration with a registrar does not confer any legal ownership of the domain name, only an exclusive right of use for a particular duration of time. The use of domain names in commerce may subject them to trademark law.
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