Avoid having numbers in your domain name. People can get confused about whether the numbers is a digit (3) or a word (three). If you want a number in your domain name because there’s a number in your company name, buy both versions (digit and word) and redirect one to the other. Be especially wary about using the number “0” in a domain name as people may see it as the letter “O.”
Anyone can buy a domain name. To do so, you visit a domain name registrar, such as GoDaddy or Namecheap, key in the domain you want to buy, and pay a fee. You can't buy just any domain, of course—only one that isn't already registered by another person or business and that bears a valid domain suffix. In general, you'll want to buy something that is catchy and short so that it's both easy for people to remember, and easy for them to type in—like "PCMag," for example. That good search engine optimization (SEO) and it's also common sense. You might also want to do some research on key terms for your business. If you can get a good one into your site's name, that's all the better, from an SEO perspective.

If you already have a web host, obtain from them the names of their primary and secondary nameservers. Don't worry if you don't understand what these things mean. Just save the information somewhere. The information can usually be obtained from their FAQs or other documentation on their site, usually under a category like "domain name" or "DNS" or "domain name transfer" and the like. If you can't find it, email them. You'll need the information to point your domain name to your website after you buy your domain. Having said that, if you don't have a web host yet, don't worry. Just read on.


Domains that are indexed on Google and highly ranked are particularly attractive to traders. Other SEO aspects, such as backlink profiles or the search volume of the keywords in domain names, also play a significant role in appraising value. Design can also positively affect the price of a domain. Short and succinct names that are easy to remember are especially advantageous. Endings are further factors that should be taken into account. Top-level domains (TLDs) such as .com or .org are by far the most sought-after endings.
You should also avoid words that have more than one spelling if your visitors are likely to be confused and mistype the name. Alternately, you can buy both versions of the name and direct visitors from the one you like less to the preferred name. While you do want a short name (see below), don’t go for something so cryptic that people have a hard time remembering it. Word of mouth is a powerful marketing tool and you want to make it easy for people to tell their friends about your site.
If you are looking for a TLD other than those listed above, our DNS services support domains in almost every TLD, as long as the registry and your registrar will delegate the domain for our nameservers. Domain Transfers are a one-time fee, priced at the one (1) year rate for the appropriate Top Level Domain and include an automatic one-year extension of the domain's expiration upon completion of the transfer.
If you are looking for a TLD other than those listed above, our DNS services support domains in almost every TLD, as long as the registry and your registrar will delegate the domain for our nameservers. Domain Transfers are a one-time fee, priced at the one (1) year rate for the appropriate Top Level Domain and include an automatic one-year extension of the domain's expiration upon completion of the transfer.
For more than a decade, Jeffrey L. Wilson has penned gadget- and video game-related nerd-copy for a variety of publications, including 1UP, 2D-X, The Cask, Laptop, LifeStyler, Parenting, Sync, Wise Bread, and WWE. He now brings his knowledge and skillset to PCMag as Senior Analyst. When he isn't staring at a monitor (or two) and churning out web... See Full Bio

One of the most important decisions in establishing an online presence is choosing a domain name. The right domain name for your website is important, for both your target audience and search engines. Ignore the trends and fads of the day and choose a name that makes sense for your business or subject matter now and will still make sense 10 years from now. Here are 10 tips to help you make a good domain name purchase.
You should also avoid words that have more than one spelling if your visitors are likely to be confused and mistype the name. Alternately, you can buy both versions of the name and direct visitors from the one you like less to the preferred name. While you do want a short name (see below), don’t go for something so cryptic that people have a hard time remembering it. Word of mouth is a powerful marketing tool and you want to make it easy for people to tell their friends about your site.
A fully qualified domain name (FQDN) is a domain name that is completely specified with all labels in the hierarchy of the DNS, having no parts omitted. Labels in the Domain Name System are case-insensitive, and may therefore be written in any desired capitalization method, but most commonly domain names are written in lowercase in technical contexts.[2]
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