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As I noted above, ccTLD fans had a lot to be happy about over the past couple of weeks with a terrific run of sales led by that $255,200 Casino.ro jackpot at Sedo. You saw the six biggest sales in this category on the all extension chart at the top of this report, so the highest sale from this group that you haven 't seen yet is the #7 name on our latest weekly Country Code Top 20 Sales Chart. That is Sedo's $7,854 sale of Major.co.
Sedo is where I bought my domain - over Escrow - and is a global marketplace to buy, sell, and park domain names. They've over 18 million domain names for sale, but the big part is that they're a huge, well-respected company. This may not be important if you're spending $150 on a domain, but in a $15,000+ purchase - which happens in many cases - you will be potentially buying from a foreign entity, that you don't know, and many of them will suggest an escrow payment. This means you put the money in an account owned by a third party that will hold it and only pass it on once the domain has been transferred over into their name (which in this case is what Sedo does). This can be quite disconcerting - but Sedo is well-known and has done many, many deals - and the process is about as full of hand-holding as handing tens or hundreds of thousands of dollars for a domain name can be.
As always, we welcome all verifiable sales reports from companies, private sellers or individuals with knowledge of an important sale made through any channel. To contribute information and help make this column better, just drop a note to firstname.lastname@example.org. We truly appreciate the industry leading companies who share their sales information with us to help everyone in the business get a handle on current domain values.
Next, someone has to tell the rest of the Internet that google.com points to 220.127.116.11. This is done by a “registry”, which is also the wholeseller that provides domains to registrars. Each top-level domain (TLD) — .com, .net., .org etc — has a registry that manages it. The .com TLD has been managed by the same registry since the beginning of time — an extremely profitable monopoly called Verisign. More on that later.
Second-level (or lower-level, depending on the established parent hierarchy) domain names are often created based on the name of a company (e.g., bbc.co.uk), product or service (e.g. hotmail.com). Below these levels, the next domain name component has been used to designate a particular host server. Therefore, ftp.example.com might be an FTP server, www.example.com would be a World Wide Web server, and mail.example.com could be an email server, each intended to perform only the implied function. Modern technology allows multiple physical servers with either different (cf. load balancing) or even identical addresses (cf. anycast) to serve a single hostname or domain name, or multiple domain names to be served by a single computer. The latter is very popular in Web hosting service centers, where service providers host the websites of many organizations on just a few servers.
Hostwinds remains a user-friendly option for registration and hosting, even if you're transferring from another service. It lists out all the extensions to create your domain name with prices to register, transfer, or renew for each extension, unlike some services that bury these within the website. You simply enter the domain name you want and check the availability, and can theoretically get going in a few clicks (if it's available or taken). It will then tell you if it is available or taken. They've also got live chat, email, and phone technical support before purchase too, which is rather rare.
You should also avoid words that have more than one spelling if your visitors are likely to be confused and mistype the name. Alternately, you can buy both versions of the name and direct visitors from the one you like less to the preferred name. While you do want a short name (see below), don’t go for something so cryptic that people have a hard time remembering it. Word of mouth is a powerful marketing tool and you want to make it easy for people to tell their friends about your site.
The market-driven principles of the domain trade mean that a domain is only worth as much as the buyer is willing to pay. It is for this reason that criteria such as market potential and usability play such central roles in determining prices. Values can change at the drop of a hat. The price of a domain that was once of little interest to anyone in years past can skyrocket once, for example, a newly founded company takes interest in that same name.
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In the first quarter of 2015, 294 million domain names had been registered. A large fraction of them are in the com TLD, which as of December 21, 2014, had 115.6 million domain names, including 11.9 million online business and e-commerce sites, 4.3 million entertainment sites, 3.1 million finance related sites, and 1.8 million sports sites. As of July 2012 the com TLD had more registrations than all of the ccTLDs combined.
Dotster.com — This registrar provides fairly cheap domain prices ($15.75 plus 20 cents per domain), a convenient web interface to manage your domains, an optional privacy facility where your domain name is registered in the name of a proxy company, etc. They offer .com, .net, .org, .biz, .info, .us, .ca, .tv, .name, .cc, .de, .sr, .md, .co.uk, .us.com domains, etc. If you're transferring a domain here from other registrars, the price is even cheaper ($6.99 plus 20 cents). Both credit card and PayPal payments are accepted here.
Note: You can order domain transfer once you are already a SiteGround customer. The one time-charge for domain transfer is equal to the price for new domain registration (see tabs Popular Domains, Country Domains, Special Domains). Depending on the TLD and domain registrar policies, there are differences in the domain expiration term after the transfer (refer to link See all domains you can transfer).
If you ever change your web host (the actual physical location of your website files), your domain name goes with you. Your regular visitors or customers who knew your site name as (say) www.thesitewizard.com would not have to be informed about a change of web address (also known as "URL"), since as far as they are concerned, the site is still at the same place. They would simply type your domain name and they'd be transparently brought to your new location.
ICANN renewed Verisign’s .com contract, this time with an interesting new clause — the $6 cap previously placed on Verisign’s fee was removed, granting permission for Verisign to raise their fee by 7% each year from 2007 to 2010, bringing it to $7.85. The justification given by ICANN was “to allow market forces to determine prices”, which I don’t quite follow, but I’m no Keynes. They also point out, in subtler language, that it’s the US government’s job to worry about Verisign’s monopoly, which is, I guess, fair.
During the 32nd International Public ICANN Meeting in Paris in 2008, ICANN started a new process of TLD naming policy to take a "significant step forward on the introduction of new generic top-level domains." This program envisions the availability of many new or already proposed domains, as well as a new application and implementation process. Observers believed that the new rules could result in hundreds of new top-level domains to be registered. In 2012, the program commenced, and received 1930 applications. By 2016, the milestone of 1000 live gTLD was reached.