If you ever change your web host (the actual physical location of your website files), your domain name goes with you. Your regular visitors or customers who knew your site name as (say) www.thesitewizard.com would not have to be informed about a change of web address (also known as "URL"), since as far as they are concerned, the site is still at the same place. They would simply type your domain name and they'd be transparently brought to your new location.

The suffix identifies the name as belonging to a specific top-level domain (TLD). As of late 2016, when this article was written, there are numerous TLDs available for general purchase, including .com, .edu, .game, .green, .hiphop, .net, and .org. The most popular of these by far is .com, which is supposed to indicate commercial sites, but in reality has come to include almost everything.
Many online shops have the number 24 in them, to signify 24 hours a day – you may also be able to integrate numbers into your domain in a meaningful way to make them unique. Be careful though, because many cultures attach a lot of significance to certain numbers. Make sure that your number doesn't represent bad luck or other negative things in the country you're operating in.

When you buy a Premium Domain name, you are also buying strong branding potential, high recall, and the ability to attract more traffic to your site. Finding a relevant domain name to your business will provide you a storefront online, allowing your customers the most access to your products as possible. Your domain name is an investment that is easy to map back to success, and the perfect available domain name is just around the corner.


Don’t get discouraged in your domain name search if what you’re looking for is already taken. We have a couple of ways for dealing with such a situation. You can try our Domain Buy Service, where we negotiate acquiring the domain from its current owner. We also offer a Domain Backorder service, where you purchase a backorder credit to give you a chance to get the domain when it goes into auction.
It is also possible to setup a personalised or branded email address that simply forwards email to an existing inbox you may already have elsewhere such as Gmail, Yahoo or similar. This way, you can continue using your existing email address and receive your emails through your branded domain name. To send from your personalised address you will need an email mailbox account.
Finding the right domain name is the first step in building a website that people return to time and time again. Buying a good domain will inevitably boost your online presence, and therefore boost your success as a business or blog. Although it may seem like an investment of time as well as finances to build up a good domain, it's worth the effort. Content management systems (CMS) such as WordPress offer a good platform to build up a blog – 1&1 offers a WordPress CMS package, which includes a free domain for the first few months to get you started. 

Premium domains (also known as aftermarket or pre-registered domains) are short domains, often just one word or even just 3-5 letters. Most of them have a .com extension but many premium domains end with .org, .net, and .biz. These domains include common words and are generally the most memorable. Because companies value short domains that match their company name or products, these domains are typically the most desirable. Additionally, certain domains sold by different registries are considered premium and therefore have a higher price point. In some cases, the renewal costs of these higher-priced domains are also quite expensive. Some high-priced premium domains, though, renew at a regular (lower cost) rate, giving you a better value in the long term. Make sure to research the overall cost of the domain plus renewal to find the right domain for your budget. You can browse Namecheap's premium domains in our Marketplace.
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