Domain names put a friendly face on hard-to-remember numeric internet addresses. Every computer on the internet has a unique internet protocol (IP) number. A domain name represents one IP number or more. For example, the IP number for the domain name whitehouse.gov is 22.214.171.124. The whole purpose is to give users an easy-to-remember handle so that when sending an e-mail to, let's say, the President of the United States, you can type email@example.com instead of the more unwieldy firstname.lastname@example.org.
General Data Protection Regulation (GDPR) will be enforced by the European Union (EU) on May 25th, 2018. The GDPR is a strict set of rules centered around customer privacy. Internet Corporation For Assigned Names and Numbers (ICANN) has released a temporary standard to comply with GDPR while it negotiates with GDPR. As of the 25th, Oracle will remove the contact information from it’s whois server to comply with the GDPR as a temporary measure until the full ICANN standard is released.
Most people assume a domain name ends in .com so if you buy a domain name with one of the other extensions (.net, .info, .org, etc.), you’ll have some extra work to get people to remember that your site has a different extension. Don’t automatically assume you should only buy domains with .com, though. Many sites have done quite well with other extensions. (Look at us!)
Domain name registrations are priced on a subscription-like model that allows a person or business to register that domain name for a certain period of time (usually in annual increments). At the end of the registration period, you (the domain name registrant) have the option to renew the domain name registration for an additional period of time, or let it expire. It is important to renew your domain name registration, or you may find that all of your work building traffic and views to your site ends up benefiting someone else (in the instance that someone else registers your domain name after you let your registration expire), and potentially costing you more in rebranding.
There is also what is called a ccTLD, or country code top-level domain. These are designed to signify sites located in or associated with certain countries or territories. Most of the ccTLDs actually don't have restrictions regarding who can register domain names. In fact, many ccTLDs are commonly misinterpreted as TLDs. For example, while .tv is commonly registered by television and media related websites, .tv is actually the ccTLD designated for the country Tuvalu. Domain hacks are also a popular use of both TLDs and ccTLDs. This involves creating a full word or phrase when combining the domain name with the TLD to create something your audience will easily remember. A popular example is using the .me ccTLD for Montenegro and combining it with "aweso" to create the domain aweso.me.
I’ve tried to be charitable to Verisign in my reading of Site-Finder-gate. Even then it seems quite clear that they were deep within the grey areas of their contract with ICANN, and that they knowingly acted against the spirit of the Internet that they’d been entrusted to build. That said, I respect the hustle — Verisign were, and continue to be, a publicly traded company with a responsibility to deliver value to their shareholders, and this quasi-bait-and-switch was a pretty inspired way to do it.
You should also avoid words that have more than one spelling if your visitors are likely to be confused and mistype the name. Alternately, you can buy both versions of the name and direct visitors from the one you like less to the preferred name. While you do want a short name (see below), don’t go for something so cryptic that people have a hard time remembering it. Word of mouth is a powerful marketing tool and you want to make it easy for people to tell their friends about your site.
1&1 Internet — This is primarily a large web host that is also a domain name registrar. Like all registrars, there are different charges for different domain suffixes. For example, at the time I last checked, you pay $0.99 for a ".com" on your first year, then $14.99 per year thereafter. The fee includes private domain registration, which means that your particulars are hidden from public view (done by registering the domain in the name of a proxy company). You also get a free email account and unlimited email forwarding, DNS management, a free SSL certificate for your domain, etc. Both credit card and PayPal payments are accepted by this registrar.
Critics often claim abuse of administrative power over domain names. Particularly noteworthy was the VeriSign Site Finder system which redirected all unregistered .com and .net domains to a VeriSign webpage. For example, at a public meeting with VeriSign to air technical concerns about SiteFinder, numerous people, active in the IETF and other technical bodies, explained how they were surprised by VeriSign's changing the fundamental behavior of a major component of Internet infrastructure, not having obtained the customary consensus. SiteFinder, at first, assumed every Internet query was for a website, and it monetized queries for incorrect domain names, taking the user to VeriSign's search site. Unfortunately, other applications, such as many implementations of email, treat a lack of response to a domain name query as an indication that the domain does not exist, and that the message can be treated as undeliverable. The original VeriSign implementation broke this assumption for mail, because it would always resolve an erroneous domain name to that of SiteFinder. While VeriSign later changed SiteFinder's behaviour with regard to email, there was still widespread protest about VeriSign's action being more in its financial interest than in the interest of the Internet infrastructure component for which VeriSign was the steward.
Many desirable domain names are already assigned and users must search for other acceptable names, using Web-based search features, or WHOIS and dig operating system tools. Many registrars have implemented domain name suggestion tools which search domain name databases and suggest available alternative domain names related to keywords provided by the user.
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