Domain names are often seen in analogy to real estate in that domain names are foundations on which a website can be built, and the highest quality domain names, like sought-after real estate, tend to carry significant value, usually due to their online brand-building potential, use in advertising, search engine optimization, and many other criteria.
In the first quarter of 2015, 294 million domain names had been registered.[17] A large fraction of them are in the com TLD, which as of December 21, 2014, had 115.6 million domain names,[18] including 11.9 million online business and e-commerce sites, 4.3 million entertainment sites, 3.1 million finance related sites, and 1.8 million sports sites.[19] As of July 2012 the com TLD had more registrations than all of the ccTLDs combined.[20]
When you purchase or transfer a domain to Google Domains, you can immediately start creating your website with one of our website building providers. Plans vary in cost, and options include secure and reliable hosting, customizable templates, and powerful features like drag & drop creation and mobile site-management. To learn more, visit the Help Center.

General Data Protection Regulation (GDPR) will be enforced by the European Union (EU) on May 25th, 2018. The GDPR is a strict set of rules centered around customer privacy. Internet Corporation For Assigned Names and Numbers (ICANN) has released a temporary standard to comply with GDPR while it negotiates with GDPR. As of the 25th, Oracle will remove the contact information from it’s whois server to comply with the GDPR as a temporary measure until the full ICANN standard is released.

Domains that are indexed on Google and highly ranked are particularly attractive to traders. Other SEO aspects, such as backlink profiles or the search volume of the keywords in domain names, also play a significant role in appraising value. Design can also positively affect the price of a domain. Short and succinct names that are easy to remember are especially advantageous. Endings are further factors that should be taken into account. Top-level domains (TLDs) such as .com or .org are by far the most sought-after endings.
Don’t get discouraged in your domain name search if what you’re looking for is already taken. We have a couple of ways for dealing with such a situation. You can try our Domain Buy Service, where we negotiate acquiring the domain from its current owner. We also offer a Domain Backorder service, where you purchase a backorder credit to give you a chance to get the domain when it goes into auction.
Premium domains (also known as aftermarket or pre-registered domains) are short domains, often just one word or even just 3-5 letters. Most of them have a .com extension but many premium domains end with .org, .net, and .biz. These domains include common words and are generally the most memorable. Because companies value short domains that match their company name or products, these domains are typically the most desirable. Additionally, certain domains sold by different registries are considered premium and therefore have a higher price point. In some cases, the renewal costs of these higher-priced domains are also quite expensive. Some high-priced premium domains, though, renew at a regular (lower cost) rate, giving you a better value in the long term. Make sure to research the overall cost of the domain plus renewal to find the right domain for your budget. You can browse Namecheap's premium domains in our Marketplace.
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