When done right, the domain trade is an enterprise that lends itself to particularly lucrative deals. The tactic is simple: domain names are purchased with the prospect of reselling them for a wide profit margin. But the trick of this trade lies in securing domains that may later be valuable to well-endowed buyers, such as a large company. We have laid out all the important facts and terms on the topic, including some of the highest sale prices on record for a publicly traded .com domain.
An important function of domain names is to provide easily recognizable and memorizable names to numerically addressed Internet resources. This abstraction allows any resource to be moved to a different physical location in the address topology of the network, globally or locally in an intranet. Such a move usually requires changing the IP address of a resource and the corresponding translation of this IP address to and from its domain name.
Absolutely. Owning 'yourname.com' (as well as related domains such as yourname.tech or yourname.me) is a great way to brand yourself and retain control over your name's online presence. With a personal domain name, you can set up a portfolio, blog, or hobby site that’s associated with your own personal life. You can also set up a custom email address like firstname.lastname@example.org allowing your visitors an easy and memorable way to reach you. So even if you have no immediate use for yourname.com, it's wise to register a personal domain to ensure that you (and not some stranger) control your name online.
Many people may not know that a domain name can be registered at very reasonable prices, sometimes for as little as $.99 per year. In fact, the relatively low cost of domain name registrations can help businesses to register multiple domain names and build a domain name portfolio for use in promotional or brand-protection strategies. The key is to align your brand and relevant keywords to maximize the value your domain name can bring to your existing and future online presence.
Sedo is where I bought my domain - over Escrow - and is a global marketplace to buy, sell, and park domain names. They've over 18 million domain names for sale, but the big part is that they're a huge, well-respected company. This may not be important if you're spending $150 on a domain, but in a $15,000+ purchase - which happens in many cases - you will be potentially buying from a foreign entity, that you don't know, and many of them will suggest an escrow payment. This means you put the money in an account owned by a third party that will hold it and only pass it on once the domain has been transferred over into their name (which in this case is what Sedo does). This can be quite disconcerting - but Sedo is well-known and has done many, many deals - and the process is about as full of hand-holding as handing tens or hundreds of thousands of dollars for a domain name can be.
As always, we welcome all verifiable sales reports from companies, private sellers or individuals with knowledge of an important sale made through any channel. To contribute information and help make this column better, just drop a note to email@example.com. We truly appreciate the industry leading companies who share their sales information with us to help everyone in the business get a handle on current domain values.
During the 32nd International Public ICANN Meeting in Paris in 2008, ICANN started a new process of TLD naming policy to take a "significant step forward on the introduction of new generic top-level domains." This program envisions the availability of many new or already proposed domains, as well as a new application and implementation process. Observers believed that the new rules could result in hundreds of new top-level domains to be registered. In 2012, the program commenced, and received 1930 applications. By 2016, the milestone of 1000 live gTLD was reached.
Namecheap is a solid choice for registering your domain name. Plus, their site is incredibly intuitive and easy to use, especially on their domain management pages, which can be incredibly helpful. They offer reasonable priced domains, and have a free DNS service, and WHOIS protection. They also offer SSL encryption, for those looking to beef up the security of their domains.
If you're having trouble finding a domain name (whether because of crowding or cyber-squatters), check for a help facility on each registrar's site. Domain registrars typically house search engines that return a listing of available names similar to the one you want. When you search for a domain name at Namecheap, for example, you get both the status of that name and a list of suffixes available for that name. Maybe [Sitename].com isn't available, but [Sitename].biz or .org is.
DNS is essentially a database of IP addresses. Each IP address is a series of numbers that allow computers to communicate with each other. A website is identified on a server by its IP address. Instead of your visitors having to remember an IP address to type into their browser to access your site, they instead use your domain name. When your domain is entered into their browser, DNS translates it into an IP address because that is what computers understand.Your computer is able to connect to your web hosting and show your website on the browser once the IP address is found.
ICANN renewed Verisign’s .com contract, this time with an interesting new clause — the $6 cap previously placed on Verisign’s fee was removed, granting permission for Verisign to raise their fee by 7% each year from 2007 to 2010, bringing it to $7.85. The justification given by ICANN was “to allow market forces to determine prices”, which I don’t quite follow, but I’m no Keynes. They also point out, in subtler language, that it’s the US government’s job to worry about Verisign’s monopoly, which is, I guess, fair.
The suffix identifies the name as belonging to a specific top-level domain (TLD). As of late 2016, when this article was written, there are numerous TLDs available for general purchase, including .com, .edu, .game, .green, .hiphop, .net, and .org. The most popular of these by far is .com, which is supposed to indicate commercial sites, but in reality has come to include almost everything.