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The way that competition is supposed to work between registries, is that lots of companies go to ICANN and say “We think we can reliably manage .com, and we think it would cost us [$5] per domain.” ICANN reviews these bids and awards the .com contract, which lasts for a fixed period of time, to whomever they deem best-suited to the job. In this time, other companies can think of ways to manage .com better/cheaper, and try and win the next contract. This, in theory, would provide an incentive for registries to innovate, a big part of which would be in lowering costs.
A fictitious domain name is a domain name used in a work of fiction or popular culture to refer to a domain that does not actually exist, often with invalid or unofficial top-level domains such as ".web", a usage exactly analogous to the dummy 555 telephone number prefix used in film and other media. The canonical fictitious domain name is "example.com", specifically set aside by IANA in RFC 2606 for such use, along with the .example TLD.
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With over 25 million .com domains registered with Google alone, this top-level domain is by far the most popular choice worldwide. According to the domain marketplace Sedo, the average sales price for a .com domain name during the second quarter of 2015 was 4,701 dollars. The most expensive publicly traded domain names have been known to fetch eight-figures. But don’t quit your day job just yet: such sales are the exception rather than the rule.
While numbers like the ones seen above are impressive, most domains sell for significantly less extravagant prices and are generally in the two or three-digit range. Not long ago, those who were able to secure general terms (like icecream.com or pizza.com) not protected by trademark rights often found themselves sitting on virtual gold mines. The glory days of this boom have long since passed, and those looking for a profit in today’s market need a keen sense for coming trends.
Domain names are often seen in analogy to real estate in that domain names are foundations on which a website can be built, and the highest quality domain names, like sought-after real estate, tend to carry significant value, usually due to their online brand-building potential, use in advertising, search engine optimization, and many other criteria.
Absolutely. Owning 'yourname.com' (as well as related domains such as yourname.tech or yourname.me) is a great way to brand yourself and retain control over your name's online presence. With a personal domain name, you can set up a portfolio, blog, or hobby site that’s associated with your own personal life. You can also set up a custom email address like john@johnsmith.com allowing your visitors an easy and memorable way to reach you. So even if you have no immediate use for yourname.com, it's wise to register a personal domain to ensure that you (and not some stranger) control your name online.
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