The market-driven principles of the domain trade mean that a domain is only worth as much as the buyer is willing to pay. It is for this reason that criteria such as market potential and usability play such central roles in determining prices. Values can change at the drop of a hat. The price of a domain that was once of little interest to anyone in years past can skyrocket once, for example, a newly founded company takes interest in that same name.
I’ve tried to be charitable to Verisign in my reading of Site-Finder-gate. Even then it seems quite clear that they were deep within the grey areas of their contract with ICANN, and that they knowingly acted against the spirit of the Internet that they’d been entrusted to build. That said, I respect the hustle — Verisign were, and continue to be, a publicly traded company with a responsibility to deliver value to their shareholders, and this quasi-bait-and-switch was a pretty inspired way to do it.
If you get a domain name that describes your company's business or name, people can remember the name easily and can return to your site without having to consult their documents. In fact, if you get a good name that describes your product or service, you might even get people who were trying their luck by typing "" in their browser.
The root is the upper-most part of the DNS hierarchy, and involves delegating administrative responsibility of “top-level domains”, which are the last segment of a domain name, such as .com, .uk and .nz. Part of our tasks includes evaluating requests to change the operators of country code domains, as well as day-to-day maintenance of the details of the existing operators.
FatCow has one of the cheapest offers for an entire website package, with hosting and domain names for just thirty cents during your first month. After, that the price is $10.99 a month or $59.88 for the whole year, in a shared hosting package with enough bandwidth for most people. This is a limited promotion I found, but they still sell fairly well-priced packages (their "fat" options come with extras like marketing and advertising credits), and will gladly offer you perks for transferring your domains and hosting to them.
Next are third-level domains, which are written immediately to the left of a second-level domain. There can be fourth- and fifth-level domains, and so on, with virtually no limitation. An example of an operational domain name with four levels of domain labels is Each label is separated by a full stop (dot). 'sos' is said to be a sub-domain of '', and 'state' a sub-domain of '', etc. In general, subdomains are domains subordinate to their parent domain. An example of very deep levels of subdomain ordering are the IPv6 reverse resolution DNS zones, e.g.,, which is the reverse DNS resolution domain name for the IP address of a loopback interface, or the localhost name.
Domain names can be used in a number of ways. Direct visitors to your website’s home page or use complementary domains to send them to specific areas of your website ( e.g. for a careers page). Or, forward a custom domain to an existing social media account, like your Twitter profile or Periscope channel. With a domain name you can even set up custom email addresses like, which can be used to conduct business or communicate with your followers. More.