When done right, the domain trade is an enterprise that lends itself to particularly lucrative deals. The tactic is simple: domain names are purchased with the prospect of reselling them for a wide profit margin. But the trick of this trade lies in securing domains that may later be valuable to well-endowed buyers, such as a large company. We have laid out all the important facts and terms on the topic, including some of the highest sale prices on record for a publicly traded .com domain.
Domain name registrations are priced on a subscription-like model that allows a person or business to register that domain name for a certain period of time (usually in annual increments). At the end of the registration period, you (the domain name registrant) have the option to renew the domain name registration for an additional period of time, or let it expire. It is important to renew your domain name registration, or you may find that all of your work building traffic and views to your site ends up benefiting someone else (in the instance that someone else registers your domain name after you let your registration expire), and potentially costing you more in rebranding.
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Once you've wisely determined that building a website is an essential part of your business, you need to make another important decision, even before you consult our roundup of the best web hosting services: What's your domain name going to be? You know, it's the [yoursitename].com web address by which all your (hopefully) many customers will find you. Furthermore, how do you go about staking your claim for it? Purchasing a name is a relatively simple process (although finding one that isn't already taken can be a challenge), but there are many factors that you should consider. Since your domain name is, in effect, the name of your website, you want to make sure you get a good one. But what makes a good one? And since it's also the address of your website, you want to make sure you understand the contract between you and the domain name registrar. Is it starting to sound a little more complicated? Don't worry: This primer can help you get started.
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My personal preference is to register the name directly with a domain name registrar rather than through my web host. I've heard stories, in the past, of less-than-reputable web hosts that registered the domain under their own name, making them the owner of the domain rather than you (although I don't know if such web hosts still exist today). Registering direct with a domain name registrar allows me to make sure that I am registered as the owner, the administrative and technical contacts. Being the owner is vital — if someone else places himself as the owner (such as your web host), he can always decide to charge you some exorbitant fee for the use of the name later, and there is little you can do. The various other contacts are less vital, but may still play important roles, depending on your registrar. For example, for some registrars, the administrative contact's approval is required before a domain name is transferred out of a web host (or at least, it used to be). If he/she cannot be contacted, the technical contact is used.
A domain name consists of one or more labels, each of which is formed from the set of ASCII letters, digits, and hyphens (a-z, A-Z, 0-9, -), but not starting or ending with a hyphen. The labels are case-insensitive; for example, 'label' is equivalent to 'Label' or 'LABEL'. In the textual representation of a domain name, the labels are separated by a full stop (period).
Here, we need to understand what a website accomplishes and how it boosts your prospects of an effective business. You get a fully cleared domain name from the registrar. They will issue a “universal resource locator,” which is the link you have directing you to your website. This makes your domain important and uniquely yours. What you get with a network domain is your dedicated spot/business/store on the internet.
Your personal contact information is registered to your domain and can be found in the public WHOIS directory. However you can keep your personal contact information private by utilizing Bluehost’s Domain Privacy. Domain Privacy will replace your personal contact information with Bluehost’s contact information. Using Domain Privacy helps protect you from spam and identity theft.
What’s easy to forget, though, is that Verisign have managed .com for the past 20 years without so much as a hiccup of disruption or downtime, and that there’s no guarantee that a more democratic or competitive process would have resulted in the 2 decades of .com stability that we’ve enjoyed. Internet governance is obviously important, but we should remember that the overwhelming majority of users don’t know or care what’s going on behind the scenes.
FatCow has one of the cheapest offers for an entire website package, with hosting and domain names for just thirty cents during your first month. After, that the price is $10.99 a month or $59.88 for the whole year, in a shared hosting package with enough bandwidth for most people. This is a limited promotion I found, but they still sell fairly well-priced packages (their "fat" options come with extras like marketing and advertising credits), and will gladly offer you perks for transferring your domains and hosting to them.
Getting a domain name involves registering the name you want with an organisation called ICANN through a domain name registrar. For example, if you choose a name like "example.com", you will have to go to a registrar, pay a registration fee that costs around US$10 to US$35 for that name. That will give you the right to the name for a year, and you will have to renew it annually for (usually) the same amount per annum.
Those trading domains for commercial purposes are generally on the prowl for lucrative domain endings. There are essentially two different ways traders go about making money off of domain names. One method entails purchasing already established names for a low price and selling them for a profit later once their value has increased. Another strategy involves buying and registering a domain that is thought to possess a high sales potential. Many domain traders use backorder services. These services automatically register a domain when one becomes available or is deleted (what are known as expired domains).
While numbers like the ones seen above are impressive, most domains sell for significantly less extravagant prices and are generally in the two or three-digit range. Not long ago, those who were able to secure general terms (like icecream.com or pizza.com) not protected by trademark rights often found themselves sitting on virtual gold mines. The glory days of this boom have long since passed, and those looking for a profit in today’s market need a keen sense for coming trends.
When you purchase or transfer a domain to Google Domains, you can immediately start creating your website with one of our website building providers. Plans vary in cost, and options include secure and reliable hosting, customizable templates, and powerful features like drag & drop creation and mobile site-management. To learn more, visit the Help Center.