Choosing the right domain name is essential for a successful online presence. Without a good domain name, you run the risk of being forgotten or lost amongst the masses of websites. If you're setting up a website to complete your social media profile, i.e. a personal website, then this will function differently to a blog or an online shop. It's important to know what the aim of your site is in order to pick the right name. There are two main things to watch out for – general tips, as well as tips for specific kinds of website. You can find these recommendations in the sections below.
Domain name registrations are priced on a subscription-like model that allows a person or business to register that domain name for a certain period of time (usually in annual increments). At the end of the registration period, you (the domain name registrant) have the option to renew the domain name registration for an additional period of time, or let it expire. It is important to renew your domain name registration, or you may find that all of your work building traffic and views to your site ends up benefiting someone else (in the instance that someone else registers your domain name after you let your registration expire), and potentially costing you more in rebranding.
Keep in mind, however, that free domain names are usually free only for one or two years, after which the registrar will bill you for the annual or biennial fee. In other words, the provider of the free domain name pays only for the first billing from the registrar. Also take note of whether or not the provider charges a fee for setting up a domain name. Most services offer to transfer an existing domain name to their servers at no cost, but sometimes you'll find a setup fee over and above the registrar's fee.
Once you've wisely determined that building a website is an essential part of your business, you need to make another important decision, even before you consult our roundup of the best web hosting services: What's your domain name going to be? You know, it's the [yoursitename].com web address by which all your (hopefully) many customers will find you. Furthermore, how do you go about staking your claim for it? Purchasing a name is a relatively simple process (although finding one that isn't already taken can be a challenge), but there are many factors that you should consider. Since your domain name is, in effect, the name of your website, you want to make sure you get a good one. But what makes a good one? And since it's also the address of your website, you want to make sure you understand the contract between you and the domain name registrar. Is it starting to sound a little more complicated? Don't worry: This primer can help you get started.
In the early 21st century, the US Department of Justice (DOJ) pursued the seizure of domain names, based on the legal theory that domain names constitute property used to engage in criminal activity, and thus are subject to forfeiture. For example, in the seizure of the domain name of a gambling website, the DOJ referenced 18 U.S.C. § 981 and 18 U.S.C. § 1955(d). In 2013 the US government seized Liberty Reserve, citing 18 U.S.C. § 982(a)(1).
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In the first quarter of 2015, 294 million domain names had been registered. A large fraction of them are in the com TLD, which as of December 21, 2014, had 115.6 million domain names, including 11.9 million online business and e-commerce sites, 4.3 million entertainment sites, 3.1 million finance related sites, and 1.8 million sports sites. As of July 2012 the com TLD had more registrations than all of the ccTLDs combined.
The hierarchy of domains descends from the right to the left label in the name; each label to the left specifies a subdivision, or subdomain of the domain to the right. For example: the label example specifies a node example.com as a subdomain of the com domain, and www is a label to create www.example.com, a subdomain of example.com. Each label may contain from 1 to 63 octets. The empty label is reserved for the root node and when fully qualified is expressed as the empty label terminated by a dot. The full domain name may not exceed a total length of 253 ASCII characters in its textual representation. Thus, when using a single character per label, the limit is 127 levels: 127 characters plus 126 dots have a total length of 253. In practice, some domain registries may have shorter limits.
Web hosting services, on the other hand, run servers that are typically assigned only one or a few addresses while serving websites for many domains, a technique referred to as virtual web hosting. Such IP address overloading requires that each request identifies the domain name being referenced, for instance by using the HTTP request header field Host:, or Server Name Indication.
When you purchase or transfer a domain to Google Domains, you can immediately start creating your website with one of our website building providers. Plans vary in cost, and options include secure and reliable hosting, customizable templates, and powerful features like drag & drop creation and mobile site-management. To learn more, visit the Help Center.