Custom domain name and transfer features: The transfer of a website name is possible, but so is an original name created by a company. The complete process begins with the registrar, and then you’re qualified with a transfer change. The names use FQDN and DNS models to effect your transfer. The year you transfer with a vendor, your domain name and personal data are also collected. Finally, getting your URL lets you customize a website.

As always, we welcome all verifiable sales reports from companies, private sellers or individuals with knowledge of an important sale made through any channel. To contribute information and help make this column better,  just drop a note to editor@dnjournal.com. We truly appreciate the industry leading companies who share their sales information with us to help everyone in the business get a handle on current domain values. 

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Once you've wisely determined that building a website is an essential part of your business, you need to make another important decision, even before you consult our roundup of the best web hosting services: What's your domain name going to be? You know, it's the [yoursitename].com web address by which all your (hopefully) many customers will find you. Furthermore, how do you go about staking your claim for it? Purchasing a name is a relatively simple process (although finding one that isn't already taken can be a challenge), but there are many factors that you should consider. Since your domain name is, in effect, the name of your website, you want to make sure you get a good one. But what makes a good one? And since it's also the address of your website, you want to make sure you understand the contract between you and the domain name registrar. Is it starting to sound a little more complicated? Don't worry: This primer can help you get started.
Premium domains (also known as aftermarket or pre-registered domains) are short domains, often just one word or even just 3-5 letters. Most of them have a .com extension but many premium domains end with .org, .net, and .biz. These domains include common words and are generally the most memorable. Because companies value short domains that match their company name or products, these domains are typically the most desirable. Additionally, certain domains sold by different registries are considered premium and therefore have a higher price point. In some cases, the renewal costs of these higher-priced domains are also quite expensive. Some high-priced premium domains, though, renew at a regular (lower cost) rate, giving you a better value in the long term. Make sure to research the overall cost of the domain plus renewal to find the right domain for your budget. You can browse Namecheap's premium domains in our Marketplace.
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