Choosing the right domain name is essential for a successful online presence. Without a good domain name, you run the risk of being forgotten or lost amongst the masses of websites. If you're setting up a website to complete your social media profile, i.e. a personal website, then this will function differently to a blog or an online shop. It's important to know what the aim of your site is in order to pick the right name. There are two main things to watch out for – general tips, as well as tips for specific kinds of website. You can find these recommendations in the sections below.
If you get a domain name that describes your company's business or name, people can remember the name easily and can return to your site without having to consult their documents. In fact, if you get a good name that describes your product or service, you might even get people who were trying their luck by typing "www.yourproductname.com" in their browser.
When done right, the domain trade is an enterprise that lends itself to particularly lucrative deals. The tactic is simple: domain names are purchased with the prospect of reselling them for a wide profit margin. But the trick of this trade lies in securing domains that may later be valuable to well-endowed buyers, such as a large company. We have laid out all the important facts and terms on the topic, including some of the highest sale prices on record for a publicly traded .com domain.

There are tons of great domain names available for registration and it can take as little as five minutes to register one at any domain name retailer. These online stores make it very easy for you to search for available domain names with name suggestion tools. They also offer complementary services, such as Web hosting and website design so you can register your desired domain name and set up a website all at once.
I’ve tried to be charitable to Verisign in my reading of Site-Finder-gate. Even then it seems quite clear that they were deep within the grey areas of their contract with ICANN, and that they knowingly acted against the spirit of the Internet that they’d been entrusted to build. That said, I respect the hustle — Verisign were, and continue to be, a publicly traded company with a responsibility to deliver value to their shareholders, and this quasi-bait-and-switch was a pretty inspired way to do it.
For special purposes, such as network testing, documentation, and other applications, IANA also reserves a set of special-use domain names.[15] This list contains domain names such as example, local, localhost, and test. Other top-level domain names containing trade marks are registered for corporate use. Cases include brands such as BMW, Google, and Canon.[16]
A domain name can be used for a variety of purposes. Many people who are not ready for a website simply register the domain name of their choice to ensure it doesn’t get snatched up by anyone else. They may use it to create a professionally branded email address, or as a Web address that can point customers to an alternate online presence, such as their social media page, if they don’t yet have a website.
For more than a decade, Jeffrey L. Wilson has penned gadget- and video game-related nerd-copy for a variety of publications, including 1UP, 2D-X, The Cask, Laptop, LifeStyler, Parenting, Sync, Wise Bread, and WWE. He now brings his knowledge and skillset to PCMag as Senior Analyst. When he isn't staring at a monitor (or two) and churning out web... See Full Bio
If you ever change your web host (the actual physical location of your website files), your domain name goes with you. Your regular visitors or customers who knew your site name as (say) www.thesitewizard.com would not have to be informed about a change of web address (also known as "URL"), since as far as they are concerned, the site is still at the same place. They would simply type your domain name and they'd be transparently brought to your new location.
I was preoccupied with Hurricane Michael last week (thankfully no damage in our part of Florida) so I have two weeks worth of sales data for you this time around the track. It was a great fortnight for country code domains. The ccTLDs took the top spot on our latest all extension Top 20 Sales Chart, three of the first five and a half dozen entries overall. Casino.ro led the way with a blockbuster $255,200 sale at Sedo. That almost doubled the price paid for the previous 2018 ccTLD leader ($138,040 for Bad. de last month - also via Sedo).

GoDaddy — This extremely popular registrar (probably the biggest today) offers .com domain names for $9.99 (plus 20 cents) per year (or $6.99 plus 20 cents if you transfer from another registrar). They have a web interface to manage your domains, free web redirection (where people who visit your domain will get transferred to another web address of your choice), free starter web page, free parked page or free "for sale" page, and an optional private domain registration where your domain is registered in the name of a proxy company. Besides .com, they also sell .us, .biz, .info, .net, .org, .ws, .name, .tv, .co.uk, .me.uk and .org.uk, etc. Note that (as with all registrars) the exact price varies depending on which domain you are registering (for example some domain suffixes are more expensive than others). Both credit card and PayPal payments are accepted.


For more than a decade, Jeffrey L. Wilson has penned gadget- and video game-related nerd-copy for a variety of publications, including 1UP, 2D-X, The Cask, Laptop, LifeStyler, Parenting, Sync, Wise Bread, and WWE. He now brings his knowledge and skillset to PCMag as Senior Analyst. When he isn't staring at a monitor (or two) and churning out web... See Full Bio
Domain names are often simply referred to as domains and domain name registrants are frequently referred to as domain owners, although domain name registration with a registrar does not confer any legal ownership of the domain name, only an exclusive right of use for a particular duration of time. The use of domain names in commerce may subject them to trademark law.
For special purposes, such as network testing, documentation, and other applications, IANA also reserves a set of special-use domain names.[15] This list contains domain names such as example, local, localhost, and test. Other top-level domain names containing trade marks are registered for corporate use. Cases include brands such as BMW, Google, and Canon.[16]
General Data Protection Regulation (GDPR) will be enforced by the European Union (EU) on May 25th, 2018. The GDPR is a strict set of rules centered around customer privacy. Internet Corporation For Assigned Names and Numbers (ICANN) has released a temporary standard to comply with GDPR while it negotiates with GDPR. As of the 25th, Oracle will remove the contact information from it’s whois server to comply with the GDPR as a temporary measure until the full ICANN standard is released.
Registries and registrars usually charge an annual fee for the service of delegating a domain name to a user and providing a default set of name servers. Often, this transaction is termed a sale or lease of the domain name, and the registrant may sometimes be called an "owner", but no such legal relationship is actually associated with the transaction, only the exclusive right to use the domain name. More correctly, authorized users are known as "registrants" or as "domain holders".
Domain names are organized in subordinate levels (subdomains) of the DNS root domain, which is nameless. The first-level set of domain names are the top-level domains (TLDs), including the generic top-level domains (gTLDs), such as the prominent domains com, info, net, edu, and org, and the country code top-level domains (ccTLDs). Below these top-level domains in the DNS hierarchy are the second-level and third-level domain names that are typically open for reservation by end-users who wish to connect local area networks to the Internet, create other publicly accessible Internet resources or run web sites.
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