Many people may not know that a domain name can be registered at very reasonable prices, sometimes for as little as $.99 per year. In fact, the relatively low cost of domain name registrations can help businesses to register multiple domain names and build a domain name portfolio for use in promotional or brand-protection strategies. The key is to align your brand and relevant keywords to maximize the value your domain name can bring to your existing and future online presence.
Who doesn’t love a sale? The .SALE domain is great for a variety of businesses who want to help website visitors save big. eCommerce sites can reach more customers with this domain or it can appeal to websites that offer advice on money-saving opportunities and tips. Retail stores can also highlight a major sales event by creating a subdomain that is especially relevant to the event.
Registrars offer a wide variety of registration durations—one year, three, five, and even ten. Be careful about registering for more than a year, though. First, there might be restrictions on your ability to transfer the domain name should the registrar give poor service. Second, the registrar could go out of business, leaving your domain name without a host. Check the policies closely.
For the most part, you can pick whichever TLD you prefer, though a few have restrictions -- you can't buy a .edu domain unless you run an accredited post-secondary school. Many, but not all, country-specific domains (.us, .uk, .jp) are restricted to citizens of the country in question. Unrestricted country domains are often used for "domain hacks," where the extension becomes part of the title, such as YouTube's alternate address, "youtu.be."
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Most people assume a domain name ends in .com so if you buy a domain name with one of the other extensions (.net, .info, .org, etc.), you’ll have some extra work to get people to remember that your site has a different extension. Don’t automatically assume you should only buy domains with .com, though. Many sites have done quite well with other extensions. (Look at us!)
In order to register any domain, you must provide certain personal information that you may not wish to be publically searchable in the Whois database. Signing up for WhoisGuard is a great way to keep your registration data private. WhoisGuard acts as a "shield" for your searchable information, displaying the address, phone number, and email of the domain registrar (Namecheap, e.g.) instead of your own. Keep in mind that WhoisGuard is an optional security add-on that must be renewed separately when you renew your domain.
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