Avoid having numbers in your domain name. People can get confused about whether the numbers is a digit (3) or a word (three). If you want a number in your domain name because there’s a number in your company name, buy both versions (digit and word) and redirect one to the other. Be especially wary about using the number “0” in a domain name as people may see it as the letter “O.”
The suffix identifies the name as belonging to a specific top-level domain (TLD). As of late 2016, when this article was written, there are numerous TLDs available for general purchase, including .com, .edu, .game, .green, .hiphop, .net, and .org. The most popular of these by far is .com, which is supposed to indicate commercial sites, but in reality has come to include almost everything.
Your domain name is how visitors easily find you online. It is often the first step in getting your website started because it is like establishing your website’s street address on the internet. If you did not have a domain name, you would have to give out your IP address to everyone who wanted to visit your website, which would get confusing and be easily forgotten.
There are tons of great domain names available for registration and it can take as little as five minutes to register one at any domain name retailer. These online stores make it very easy for you to search for available domain names with name suggestion tools. They also offer complementary services, such as Web hosting and website design so you can register your desired domain name and set up a website all at once.
Getting a domain name involves registering the name you want with an organisation called ICANN through a domain name registrar. For example, if you choose a name like "example.com", you will have to go to a registrar, pay a registration fee that costs around US$10 to US$35 for that name. That will give you the right to the name for a year, and you will have to renew it annually for (usually) the same amount per annum.
If you’re still with me then you might be wondering who came up with all of this. The answer is ICANN — the Internet Corporation for Assigned Names and Numbers. ICANN is a non-profit whose role is to coordinate all the names and numbers that keep the Internet online. They outsource a lot of the heavy domain name lifting to registries like Verisign, who pay ICANN for the privilege.
Namecheap — This company provides .com domains for $10.69 (plus 18 cents) per year ($9.69 if you transfer from other registrars). Along with your domain, you get free email forwarding, free web redirection (where anyone going to your domain is automatically directed to another address of your choice), free domain name parking, etc. For the first year (or at least, at the time I checked their prices), you can also have their WhoisGuard (where your particulars are masked from public view) for free. They have a wide variety of domain name extensions available, including .net, .org, .biz, .info, .us, .co.uk, .co, .de, etc. You can use either a credit card or PayPal for your purchases.
What is a domain? Despite this word being mentioned so frequently, it’s often unclear what the functions and structures of domains are. Knowing the hierarchical structure of the Domain Name System (DNS) is fundamental for anyone working in IT or in any online industry. We explain the difference between top-level, second-level, and third-level domains, and how you can benefit from subdomains that...
Anyone can buy a domain name. To do so, you visit a domain name registrar, such as GoDaddy or Namecheap, key in the domain you want to buy, and pay a fee. You can't buy just any domain, of course—only one that isn't already registered by another person or business and that bears a valid domain suffix. In general, you'll want to buy something that is catchy and short so that it's both easy for people to remember, and easy for them to type in—like "PCMag," for example. That good search engine optimization (SEO) and it's also common sense. You might also want to do some research on key terms for your business. If you can get a good one into your site's name, that's all the better, from an SEO perspective.
Next are third-level domains, which are written immediately to the left of a second-level domain. There can be fourth- and fifth-level domains, and so on, with virtually no limitation. An example of an operational domain name with four levels of domain labels is sos.state.oh.us. Each label is separated by a full stop (dot). 'sos' is said to be a sub-domain of 'state.oh.us', and 'state' a sub-domain of 'oh.us', etc. In general, subdomains are domains subordinate to their parent domain. An example of very deep levels of subdomain ordering are the IPv6 reverse resolution DNS zones, e.g., 22.214.171.124.0.0.0.0.0.0.0.0.0.0.0.0.0.0.0.0.0.0.0.0.0.0.0.0.0.0.0.0.ip6.arpa, which is the reverse DNS resolution domain name for the IP address of a loopback interface, or the localhost name.
The market-driven principles of the domain trade mean that a domain is only worth as much as the buyer is willing to pay. It is for this reason that criteria such as market potential and usability play such central roles in determining prices. Values can change at the drop of a hat. The price of a domain that was once of little interest to anyone in years past can skyrocket once, for example, a newly founded company takes interest in that same name.
Now it’s time to see if your domain name choices are available. Once you’ve come up with a few strong domain candidates, it’s time to plug them into Namecheap’s domain name search bar. We will search available domain names for you and let you know if your first choice of second-level domain or TLD is available. We’ll also suggest some alternate TLDs you might try if your first domain choice isn’t available.