DNS is essentially a database of IP addresses.  Each IP address is a series of numbers that allow computers to communicate with each other. A website is identified on a server by its IP address. Instead of your visitors having to remember an IP address to type into their browser to access your site, they instead use your domain name. When your domain is entered into their browser, DNS translates it into an IP address because that is what computers understand.Your computer is able to connect to your web hosting and show your website on the browser once the IP address is found.
Choosing the right domain name is essential for a successful online presence. Without a good domain name, you run the risk of being forgotten or lost amongst the masses of websites. If you're setting up a website to complete your social media profile, i.e. a personal website, then this will function differently to a blog or an online shop. It's important to know what the aim of your site is in order to pick the right name. There are two main things to watch out for – general tips, as well as tips for specific kinds of website. You can find these recommendations in the sections below.
Is your domain name portable if you change service providers? I’m starting a non-profit and I want to hold the name, but eventually I will fire someone to do the website development and want them to be able to use the platform they think they can work most effectively in. If I were to register with GoDaddy for services and get a free domain name… do I lose it if I switch to another web-hosting provider?
Many registrars reserve the right to revoke your domain name for specific reasons, typically if you use the domain for illegal purposes or purposes deemed unacceptable (such as spamming). Many contracts contain a clause letting the registrar delete your domain name for no apparent reason. The implication, of course, is that the domain name is the registrar's, not yours.
A domain name consists of one or more labels, each of which is formed from the set of ASCII letters, digits, and hyphens (a-z, A-Z, 0-9, -), but not starting or ending with a hyphen. The labels are case-insensitive; for example, 'label' is equivalent to 'Label' or 'LABEL'. In the textual representation of a domain name, the labels are separated by a full stop (period).
Editorial Disclosure: Inc. writes about products and services in this and other articles. These articles are editorially independent - that means editors and reporters research and write on these products free of any influence of any marketing or sales departments. In other words, no one is telling our reporters or editors what to write or to include any particular positive or negative information about these products or services in the article. The article's content is entirely at the discretion of the reporter and editor. You will notice, however, that sometimes we include links to these products and services in the articles. When readers click on these links, and buy these products or services, Inc may be compensated. This e-commerce based advertising model - like every other ad on our article pages - has no impact on our editorial coverage. Reporters and editors don't add those links, nor will they manage them. This advertising model, like others you see on Inc, supports the independent journalism you find on this site.
A domain name can be used for a variety of purposes. Many people who are not ready for a website simply register the domain name of their choice to ensure it doesn’t get snatched up by anyone else. They may use it to create a professionally branded email address, or as a Web address that can point customers to an alternate online presence, such as their social media page, if they don’t yet have a website.
Every time you visit a website, your computer performs what's called a "DNS lookup". When you manage a domain with us, you get to use the same DNS servers as Google. This means your domain name will connect quickly and reliably to your website. We include 10 million resolutions per year for each domain you register with Google Domains. Learn more in the Help Center.
×