Now it’s time to see if your domain name choices are available. Once you’ve come up with a few strong domain candidates, it’s time to plug them into Namecheap’s domain name search bar. We will search available domain names for you and let you know if your first choice of second-level domain or TLD is available. We’ll also suggest some alternate TLDs you might try if your first domain choice isn’t available.
You should also avoid words that have more than one spelling if your visitors are likely to be confused and mistype the name. Alternately, you can buy both versions of the name and direct visitors from the one you like less to the preferred name. While you do want a short name (see below), don’t go for something so cryptic that people have a hard time remembering it. Word of mouth is a powerful marketing tool and you want to make it easy for people to tell their friends about your site.
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Finding the right domain name is the first step in building a website that people return to time and time again. Buying a good domain will inevitably boost your online presence, and therefore boost your success as a business or blog. Although it may seem like an investment of time as well as finances to build up a good domain, it's worth the effort. Content management systems (CMS) such as WordPress offer a good platform to build up a blog – 1&1 offers a WordPress CMS package, which includes a free domain for the first few months to get you started.
If you ever change your web host (the actual physical location of your website files), your domain name goes with you. Your regular visitors or customers who knew your site name as (say) www.thesitewizard.com would not have to be informed about a change of web address (also known as "URL"), since as far as they are concerned, the site is still at the same place. They would simply type your domain name and they'd be transparently brought to your new location.
A great domain name is a concise, easy to type, and memorable URL that reflects your brand or your website’s subject matter. Avoid using hyphens, strings of numbers, or unnecessary words to make it easy for your visitors to remember and find your website. Remember: A great domain name is one that your visitors can type correctly on their first try.