During the 32nd International Public ICANN Meeting in Paris in 2008,[10] ICANN started a new process of TLD naming policy to take a "significant step forward on the introduction of new generic top-level domains." This program envisions the availability of many new or already proposed domains, as well as a new application and implementation process.[11] Observers believed that the new rules could result in hundreds of new top-level domains to be registered.[12] In 2012, the program commenced, and received 1930 applications.[13] By 2016, the milestone of 1000 live gTLD was reached.

Classic domain extensions work for both options, as well as country specific extensions to build up local relevance. nTLD domain names such as .design, .business, or the eye-catching .nyc are good, .business especially in the case of a website builder package. There's often confusion surrounding the nTLDs, and it's good to know that the TLDs that imply a geographical reference are classified as generic top level domains by Google. For those who opt for website builder packages, it may be worth registering more than one domain extension, especially the classic extensions such as .com, as many users will remember this one better than the nTLDs – if you own the .com version but prefer the nTLD, you can always set up domain forwarding to avoid competition from other websites.
I was preoccupied with Hurricane Michael last week (thankfully no damage in our part of Florida) so I have two weeks worth of sales data for you this time around the track. It was a great fortnight for country code domains. The ccTLDs took the top spot on our latest all extension Top 20 Sales Chart, three of the first five and a half dozen entries overall. Casino.ro led the way with a blockbuster $255,200 sale at Sedo. That almost doubled the price paid for the previous 2018 ccTLD leader ($138,040 for Bad. de last month - also via Sedo).
The longer your domain name is, the harder it is for people to remember it and the more chance you have of someone misspelling one of the words. Most good single word domain names are long gone, but you can still avoid long domain names by getting a little creative. If you have a single word you really like that is not available, try adding an adjective or verb in front of it and seeing if those variations are available. Think of your domain name as part of your brand, and make sure it matches how you want people to think of you.
Under no circumstances should you pay more to transfer a name than to get a new one. Check what the transfer will require. Does the new service handle the task completely? Or do you have to go into your current registrar's site and change the technical details manually? Finally, check the transfer policy of the registrar before registering your domain name.
ICANN renewed Verisign’s .com contract, this time with an interesting new clause — the $6 cap previously placed on Verisign’s fee was removed, granting permission for Verisign to raise their fee by 7% each year from 2007 to 2010, bringing it to $7.85. The justification given by ICANN was “to allow market forces to determine prices”, which I don’t quite follow, but I’m no Keynes. They also point out, in subtler language, that it’s the US government’s job to worry about Verisign’s monopoly, which is, I guess, fair.
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