The longer your domain name is, the harder it is for people to remember it and the more chance you have of someone misspelling one of the words. Most good single word domain names are long gone, but you can still avoid long domain names by getting a little creative. If you have a single word you really like that is not available, try adding an adjective or verb in front of it and seeing if those variations are available. Think of your domain name as part of your brand, and make sure it matches how you want people to think of you.
Keep in mind that these are the highest value cash only sales that have been reported to us in the past week. This column is meant to be an educational tool, not a complete list documenting ALL high value domain sales. Such a list is impossible to produce because many sales are kept private at the insistence of buyers, sellers or both. Our procedure for verifying the accuracy of domain sales reports is available here.
In order to register any domain, you must provide certain personal information that you may not wish to be publically searchable in the Whois database. Signing up for WhoisGuard is a great way to keep your registration data private. WhoisGuard acts as a "shield" for your searchable information, displaying the address, phone number, and email of the domain registrar (Namecheap, e.g.) instead of your own. Keep in mind that WhoisGuard is an optional security add-on that must be renewed separately when you renew your domain.
There are numerous domain name registrars. Listed below are just a few, along with my comments, if I know anything about them. Note that the domain name industry is highly competitive, with prices wildly fluctuating throughout the year, every year, so it's impossible to really mention accurate prices below unless I spend all my time updating this page. Please check their sites for the latest rates. All prices below are in US dollars.
Critics often claim abuse of administrative power over domain names. Particularly noteworthy was the VeriSign Site Finder system which redirected all unregistered .com and .net domains to a VeriSign webpage. For example, at a public meeting with VeriSign to air technical concerns about SiteFinder,[23] numerous people, active in the IETF and other technical bodies, explained how they were surprised by VeriSign's changing the fundamental behavior of a major component of Internet infrastructure, not having obtained the customary consensus. SiteFinder, at first, assumed every Internet query was for a website, and it monetized queries for incorrect domain names, taking the user to VeriSign's search site. Unfortunately, other applications, such as many implementations of email, treat a lack of response to a domain name query as an indication that the domain does not exist, and that the message can be treated as undeliverable. The original VeriSign implementation broke this assumption for mail, because it would always resolve an erroneous domain name to that of SiteFinder. While VeriSign later changed SiteFinder's behaviour with regard to email, there was still widespread protest about VeriSign's action being more in its financial interest than in the interest of the Internet infrastructure component for which VeriSign was the steward.

1&1 Internet — This is primarily a large web host that is also a domain name registrar. Like all registrars, there are different charges for different domain suffixes. For example, at the time I last checked, you pay $0.99 for a ".com" on your first year, then $14.99 per year thereafter. The fee includes private domain registration, which means that your particulars are hidden from public view (done by registering the domain in the name of a proxy company). You also get a free email account and unlimited email forwarding, DNS management, a free SSL certificate for your domain, etc. Both credit card and PayPal payments are accepted by this registrar.
Many online shops have the number 24 in them, to signify 24 hours a day – you may also be able to integrate numbers into your domain in a meaningful way to make them unique. Be careful though, because many cultures attach a lot of significance to certain numbers. Make sure that your number doesn't represent bad luck or other negative things in the country you're operating in.
While looking at domains, you might come across the name "ICANN" -- the Internet Corporation for Assigned Names and Numbers. This organization accredits some registrars that agree to a set of operational standards, but ICANN accreditation isn't required to sell domains, nor is it necessarily a sign of a company with good customer service. In fact, ICANN plays no role in the sale of many top-level domains, including country-specific domains.

A domain name is, quite simply, the name of your website. The domain can be found in the URL and is used in order to locate the website of a specific person or organization. Each domain name or URL directs users to a specific IP address. Domains are easier to remember than a long and complicated IP address, which takes the form of a series of numbers. A domain can be divided up into three different elements: a subdomain, a domain name, and a top level domain (TLD). Take about.1and1.com as an example: the 'about' element is the subdomain, the '1and1' element is the domain name itself and the '.com' part of the URL is the top level domain. It is also possible to have multiple subdomain levels, info.about.1and1.com for example, which you can use to segment your website into separate categories. The length limit of a complete domain name is 255 characters. With 1&1, you can choose a domain name that best suits you or your business, or you can transfer an already existing domain over to 1&1. Next, customers can select a TLD from a wide variety of domain extensions on offer. When choosing a domain name, it is important to select something that properly reflects the ethos of your business in a concise and catchy way. A good domain should be memorable, brandable, and should have a suitable extension.
DNS is essentially a database of IP addresses.  Each IP address is a series of numbers that allow computers to communicate with each other. A website is identified on a server by its IP address. Instead of your visitors having to remember an IP address to type into their browser to access your site, they instead use your domain name. When your domain is entered into their browser, DNS translates it into an IP address because that is what computers understand.Your computer is able to connect to your web hosting and show your website on the browser once the IP address is found.
If you do not have a web host, you can always allow the registrar to park your domain name at a temporary website specially set up for you. This way you can quickly secure your domain name before it's too late and still take your time to set up the other aspects of your site. As far as I can tell, most registrars (or probably all) automatically park your domain by default whether you ask them to or not, so if this is your situation, you probably don't have to do anything special to get it done. Some of those registrars also provide you with a free email address at your own domain name while it is parked at their site, like sales@example.com (where "example.com" is your domain).
Premium domains (also known as aftermarket or pre-registered domains) are short domains, often just one word or even just 3-5 letters. Most of them have a .com extension but many premium domains end with .org, .net, and .biz. These domains include common words and are generally the most memorable. Because companies value short domains that match their company name or products, these domains are typically the most desirable. Additionally, certain domains sold by different registries are considered premium and therefore have a higher price point. In some cases, the renewal costs of these higher-priced domains are also quite expensive. Some high-priced premium domains, though, renew at a regular (lower cost) rate, giving you a better value in the long term. Make sure to research the overall cost of the domain plus renewal to find the right domain for your budget. You can browse Namecheap's premium domains in our Marketplace.
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