Every time you visit a website, your computer performs what's called a "DNS lookup". When you manage a domain with us, you get to use the same DNS servers as Google. This means your domain name will connect quickly and reliably to your website. We include 10 million resolutions per year for each domain you register with Google Domains. Learn more in the Help Center.

Registering a domain name lets you create a personal presence on the web. With your own web address, you can control your online identity by linking to any other site with more information about you. For example, you can register a domain name and forward it to a website, blog, or social profile page like your Facebook, LinkedIn, or Twitter pages. A domain name can protect your personal brand and help your career.

A great domain name is a concise, easy to type, and memorable URL that reflects your brand or your website’s subject matter. Avoid using hyphens, strings of numbers, or unnecessary words to make it easy for your visitors to remember and find your website. Remember: A great domain name is one that your visitors can type correctly on their first try.
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