You should also avoid words that have more than one spelling if your visitors are likely to be confused and mistype the name. Alternately, you can buy both versions of the name and direct visitors from the one you like less to the preferred name. While you do want a short name (see below), don’t go for something so cryptic that people have a hard time remembering it. Word of mouth is a powerful marketing tool and you want to make it easy for people to tell their friends about your site.
Domain names put a friendly face on hard-to-remember numeric internet addresses. Every computer on the internet has a unique internet protocol (IP) number. A domain name represents one IP number or more. For example, the IP number for the domain name whitehouse.gov is 104.109.178.94. The whole purpose is to give users an easy-to-remember handle so that when sending an e-mail to, let's say, the President of the United States, you can type president@whitehouse.gov instead of the more unwieldy president@104.109.178.94.
A fully qualified domain name (FQDN) is a domain name that is completely specified with all labels in the hierarchy of the DNS, having no parts omitted. Labels in the Domain Name System are case-insensitive, and may therefore be written in any desired capitalization method, but most commonly domain names are written in lowercase in technical contexts.[2]
Domain name search results appear as you type. We can do domain lookups very quickly, and usually show domain search results in less than 100 milliseconds. We generate domain names and check domain extensions instantly. We use artificial intelligence techniques to find domains for sale that you can buy today and expired domains to backorder. Just start typing!
1&1 makes buying your domain name simple. The more complicated part is on your end in figuring out what you want your domain to be named. Once you have figured out what you want your domain name to be, 1&1 helps you with the rest. When you purchase a domain with 1&1, the cost is inclusive all the registration fees and affiliated E-Mail accounts with 2 GB storage space. Choose a domain package you need, and the registration is free. It includes sub-domains, a control panel, E-Mail account and support. Furthermore you use the website builder provided to you by 1&1 to construct your own website around your new domain.
Name servers. Most registrars provide two or more name servers as part of the registration service. However, a registrant may specify its own authoritative name servers to host a domain's resource records. The registrar's policies govern the number of servers and the type of server information required. Some providers require a hostname and the corresponding IP address or just the hostname, which must be resolvable either in the new domain, or exist elsewhere. Based on traditional requirements (RFC 1034), typically a minimum of two servers is required.
Avoid having numbers in your domain name. People can get confused about whether the numbers is a digit (3) or a word (three). If you want a number in your domain name because there’s a number in your company name, buy both versions (digit and word) and redirect one to the other. Be especially wary about using the number “0” in a domain name as people may see it as the letter “O.”

What is a domain? Despite this word being mentioned so frequently, it’s often unclear what the functions and structures of domains are. Knowing the hierarchical structure of the Domain Name System (DNS) is fundamental for anyone working in IT or in any online industry. We explain the difference between top-level, second-level, and third-level domains, and how you can benefit from subdomains that...
After you click on the link above, enter your existing domain name in the search box and click the transfer button. Once you complete the sign up, you'll receive complete instructions on how to finish the DNS transfer, including how to point your existing domain to your Netfirms website. (Please note: With a DNS transfer, your billing and domain name management remain with your current registrar.)
Editorial Disclosure: Inc. writes about products and services in this and other articles. These articles are editorially independent - that means editors and reporters research and write on these products free of any influence of any marketing or sales departments. In other words, no one is telling our reporters or editors what to write or to include any particular positive or negative information about these products or services in the article. The article's content is entirely at the discretion of the reporter and editor. You will notice, however, that sometimes we include links to these products and services in the articles. When readers click on these links, and buy these products or services, Inc may be compensated. This e-commerce based advertising model - like every other ad on our article pages - has no impact on our editorial coverage. Reporters and editors don't add those links, nor will they manage them. This advertising model, like others you see on Inc, supports the independent journalism you find on this site.
Registries and registrars usually charge an annual fee for the service of delegating a domain name to a user and providing a default set of name servers. Often, this transaction is termed a sale or lease of the domain name, and the registrant may sometimes be called an "owner", but no such legal relationship is actually associated with the transaction, only the exclusive right to use the domain name. More correctly, authorized users are known as "registrants" or as "domain holders".
A few companies have offered low-cost, below-cost or even free domain registration with a variety of models adopted to recoup the costs to the provider. These usually require that domains be hosted on their website within a framework or portal that includes advertising wrapped around the domain holder's content, revenue from which allows the provider to recoup the costs. Domain registrations were free of charge when the DNS was new. A domain holder may provide infinite number of subdomains in their domain. For example, the owner of example.org could provide subdomains such as foo.example.org and foo.bar.example.org to interested parties.
"We were in the naming process for the project and we were gravitating around the name assemble. Problem is, most major domains are taken for any variation of that name. But then we stumbled upon an article about new TLDs available for the year. We found .HAUS and immediately knew it was perfect. It was great to keep that assemble base name and then mash it up with that modern design oriented term like .HAUS. The response has been great! It’s always nice to have a unique name to help you stand out from the crowd.”

For special purposes, such as network testing, documentation, and other applications, IANA also reserves a set of special-use domain names.[15] This list contains domain names such as example, local, localhost, and test. Other top-level domain names containing trade marks are registered for corporate use. Cases include brands such as BMW, Google, and Canon.[16]


NameCheap offers domain names to individuals and businesses, including a wide range of new TLDs that can draw further attention to your particular business segment. They also have a user-friendly control panel for buying domain names as well as offer hosting and tools for building your website. I personally used them to transfer over 25 domain names at once, and it took a few days and about three clicks. They're my go-to processor for names I'm just looking to hold.
The character set allowed in the Domain Name System is based on ASCII and does not allow the representation of names and words of many languages in their native scripts or alphabets. ICANN approved the Internationalized domain name (IDNA) system, which maps Unicode strings used in application user interfaces into the valid DNS character set by an encoding called Punycode. For example, københavn.eu is mapped to xn--kbenhavn-54a.eu. Many registries have adopted IDNA.
Critics often claim abuse of administrative power over domain names. Particularly noteworthy was the VeriSign Site Finder system which redirected all unregistered .com and .net domains to a VeriSign webpage. For example, at a public meeting with VeriSign to air technical concerns about SiteFinder,[23] numerous people, active in the IETF and other technical bodies, explained how they were surprised by VeriSign's changing the fundamental behavior of a major component of Internet infrastructure, not having obtained the customary consensus. SiteFinder, at first, assumed every Internet query was for a website, and it monetized queries for incorrect domain names, taking the user to VeriSign's search site. Unfortunately, other applications, such as many implementations of email, treat a lack of response to a domain name query as an indication that the domain does not exist, and that the message can be treated as undeliverable. The original VeriSign implementation broke this assumption for mail, because it would always resolve an erroneous domain name to that of SiteFinder. While VeriSign later changed SiteFinder's behaviour with regard to email, there was still widespread protest about VeriSign's action being more in its financial interest than in the interest of the Internet infrastructure component for which VeriSign was the steward.
ICANN renewed Verisign’s .com contract, this time with an interesting new clause — the $6 cap previously placed on Verisign’s fee was removed, granting permission for Verisign to raise their fee by 7% each year from 2007 to 2010, bringing it to $7.85. The justification given by ICANN was “to allow market forces to determine prices”, which I don’t quite follow, but I’m no Keynes. They also point out, in subtler language, that it’s the US government’s job to worry about Verisign’s monopoly, which is, I guess, fair.
Domain names can be used in a number of ways. Direct visitors to your website’s home page or use complementary domains to send them to specific areas of your website ( e.g. yourcompany.jobs for a careers page). Or, forward a custom domain to an existing social media account, like your Twitter profile or Periscope channel. With a domain name you can even set up custom email addresses like yourname@yoursite.social, which can be used to conduct business or communicate with your followers. More.
×