ICANN renewed Verisign’s .com contract, this time with an interesting new clause — the $6 cap previously placed on Verisign’s fee was removed, granting permission for Verisign to raise their fee by 7% each year from 2007 to 2010, bringing it to $7.85. The justification given by ICANN was “to allow market forces to determine prices”, which I don’t quite follow, but I’m no Keynes. They also point out, in subtler language, that it’s the US government’s job to worry about Verisign’s monopoly, which is, I guess, fair.
Second-level (or lower-level, depending on the established parent hierarchy) domain names are often created based on the name of a company (e.g., bbc.co.uk), product or service (e.g. hotmail.com). Below these levels, the next domain name component has been used to designate a particular host server. Therefore, ftp.example.com might be an FTP server, www.example.com would be a World Wide Web server, and mail.example.com could be an email server, each intended to perform only the implied function. Modern technology allows multiple physical servers with either different (cf. load balancing) or even identical addresses (cf. anycast) to serve a single hostname or domain name, or multiple domain names to be served by a single computer. The latter is very popular in Web hosting service centers, where service providers host the websites of many organizations on just a few servers.
Here, we need to understand what a website accomplishes and how it boosts your prospects of an effective business. You get a fully cleared domain name from the registrar. They will issue a “universal resource locator,” which is the link you have directing you to your website. This makes your domain important and uniquely yours. What you get with a network domain is your dedicated spot/business/store on the internet.
Keep in mind, however, that free domain names are usually free only for one or two years, after which the registrar will bill you for the annual or biennial fee. In other words, the provider of the free domain name pays only for the first billing from the registrar. Also take note of whether or not the provider charges a fee for setting up a domain name. Most services offer to transfer an existing domain name to their servers at no cost, but sometimes you'll find a setup fee over and above the registrar's fee.
Even if the term isn’t trademarked, don’t buy domains that are just a variation of another domain name. This means avoiding plurals if the singular is taken (mediatemple.net vs. mediatemples.net), hyphenating a phrase (media-temple.net), or adding “my” or some other preposition (mymediatemple.net). Alternately, you might consider buying these variations yourself and set them up so that if someone types one of the variations, they are redirected to your main site.
The first step to starting your website is registering your domain name. Think of your domain name as a street address for your website. Without a domain name, you would have to tell customers to visit your website at a temporary url such as 126.96.36.199/~yourwebsite instead of yourwebsite.com. Get your own domain name to lend your site a professional look and establish your online brand!
Note that you can also transfer your domain name from one registration service to another. You'll want to do this if you're not satisfied with your current domain hosting service, if you find a better deal when your current registration is coming due, or, most likely, if you've signed up with a web hosting service that will also transfer your name to its site. Expect to get the transfer for free, but if that isn't offered, search for another domain hosting service.
In order to register any domain, you must provide certain personal information that you may not wish to be publically searchable in the Whois database. Signing up for WhoisGuard is a great way to keep your registration data private. WhoisGuard acts as a "shield" for your searchable information, displaying the address, phone number, and email of the domain registrar (Namecheap, e.g.) instead of your own. Keep in mind that WhoisGuard is an optional security add-on that must be renewed separately when you renew your domain.