More controversially, the new agreement guaranteed the renewal of Verisign’s contract in 2012 unless they were in “fundamental breach” of their obligations as a registry. A similar presumptive renewal clause in the 2012 agreement recently sealed Verisign’s control over .com until 2024. This kind of arrangement, ICANN say, incentivises registries to make long-term investments in infrastructure that benefit the Internet community.
One of the most important decisions in establishing an online presence is choosing a domain name. The right domain name for your website is important, for both your target audience and search engines. Ignore the trends and fads of the day and choose a name that makes sense for your business or subject matter now and will still make sense 10 years from now. Here are 10 tips to help you make a good domain name purchase.
When done right, the domain trade is an enterprise that lends itself to particularly lucrative deals. The tactic is simple: domain names are purchased with the prospect of reselling them for a wide profit margin. But the trick of this trade lies in securing domains that may later be valuable to well-endowed buyers, such as a large company. We have laid out all the important facts and terms on the topic, including some of the highest sale prices on record for a publicly traded .com domain.
It's good to decide early on if you want to have a brand domain or a keyword domain. The benefit of a brand domain is that your domain will most likely be considered as trustworthy, and immediately shows visitors that it's linked to your business or personal blog. A keyword domain, on the other hand, has the advantage that it will be better optimized for search engines, and therefore will get higher search results. In recent years, however, the drastic improvement in search results thanks to a keyword domain has begun to decrease.
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