If your purpose in buying a trademarked term as a domain name is to try to confuse people, you’re opening yourself up to having a complaint filed against you and having to give up the domain name. Even if you’re not trying to create confusion, you’re likely to face some legal challenges by buying trademarked terms in your domain name. To be safe, you can search for U.S. trademarks at www.uspto.gov and make sure no one owns a trademark on the name you are considering.
The hierarchy of domains descends from the right to the left label in the name; each label to the left specifies a subdivision, or subdomain of the domain to the right. For example: the label example specifies a node example.com as a subdomain of the com domain, and www is a label to create www.example.com, a subdomain of example.com. Each label may contain from 1 to 63 octets. The empty label is reserved for the root node and when fully qualified is expressed as the empty label terminated by a dot. The full domain name may not exceed a total length of 253 ASCII characters in its textual representation.[6] Thus, when using a single character per label, the limit is 127 levels: 127 characters plus 126 dots have a total length of 253. In practice, some domain registries may have shorter limits.
Domain names are often simply referred to as domains and domain name registrants are frequently referred to as domain owners, although domain name registration with a registrar does not confer any legal ownership of the domain name, only an exclusive right of use for a particular duration of time. The use of domain names in commerce may subject them to trademark law.
One of the most important decisions in establishing an online presence is choosing a domain name. The right domain name for your website is important, for both your target audience and search engines. Ignore the trends and fads of the day and choose a name that makes sense for your business or subject matter now and will still make sense 10 years from now. Here are 10 tips to help you make a good domain name purchase.
The right to use a domain name is delegated by domain name registrars, which are accredited by the Internet Corporation for Assigned Names and Numbers (ICANN), the organization charged with overseeing the name and number systems of the Internet. In addition to ICANN, each top-level domain (TLD) is maintained and serviced technically by an administrative organization operating a registry. A registry is responsible for maintaining the database of names registered within the TLD it administers. The registry receives registration information from each domain name registrar authorized to assign names in the corresponding TLD and publishes the information using a special service, the WHOIS protocol.
Just days after Verisign launched the Site Finder Service, ICANN wrote a strongly worded letter ordering them to disable it. Verisign complied, but not without writing a strongly worded letter of their own, in the form of a lawsuit. Verisign argued that ICANN overstepped their bounds in trying to control their activities, and ICANN argued… that Verisign overstepped their bounds in performing those activities.
While looking at domains, you might come across the name "ICANN" -- the Internet Corporation for Assigned Names and Numbers. This organization accredits some registrars that agree to a set of operational standards, but ICANN accreditation isn't required to sell domains, nor is it necessarily a sign of a company with good customer service. In fact, ICANN plays no role in the sale of many top-level domains, including country-specific domains.
Many people may not know that a domain name can be registered at very reasonable prices, sometimes for as little as $.99 per year. In fact, the relatively low cost of domain name registrations can help businesses to register multiple domain names and build a domain name portfolio for use in promotional or brand-protection strategies. The key is to align your brand and relevant keywords to maximize the value your domain name can bring to your existing and future online presence.
There are tons of great domain names available for registration and it can take as little as five minutes to register one at any domain name retailer. These online stores make it very easy for you to search for available domain names with name suggestion tools. They also offer complementary services, such as Web hosting and website design so you can register your desired domain name and set up a website all at once.
Getting a domain name involves registering the name you want with an organisation called ICANN through a domain name registrar. For example, if you choose a name like "example.com", you will have to go to a registrar, pay a registration fee that costs around US$10 to US$35 for that name. That will give you the right to the name for a year, and you will have to renew it annually for (usually) the same amount per annum.

Domains that are indexed on Google and highly ranked are particularly attractive to traders. Other SEO aspects, such as backlink profiles or the search volume of the keywords in domain names, also play a significant role in appraising value. Design can also positively affect the price of a domain. Short and succinct names that are easy to remember are especially advantageous. Endings are further factors that should be taken into account. Top-level domains (TLDs) such as .com or .org are by far the most sought-after endings.
There is also what is called a ccTLD, or country code top-level domain. These are designed to signify sites located in or associated with certain countries or territories. Most of the ccTLDs actually don't have restrictions regarding who can register domain names. In fact, many ccTLDs are commonly misinterpreted as TLDs. For example, while .tv is commonly registered by television and media related websites, .tv is actually the ccTLD designated for the country Tuvalu. Domain hacks are also a popular use of both TLDs and ccTLDs. This involves creating a full word or phrase when combining the domain name with the TLD to create something your audience will easily remember. A popular example is using the .me ccTLD for Montenegro and combining it with "aweso" to create the domain aweso.me.

A domain name can be used for a variety of purposes. Many people who are not ready for a website simply register the domain name of their choice to ensure it doesn’t get snatched up by anyone else. They may use it to create a professionally branded email address, or as a Web address that can point customers to an alternate online presence, such as their social media page, if they don’t yet have a website.
Domain names can be used in a number of ways. Direct visitors to your website’s home page or use complementary domains to send them to specific areas of your website ( e.g. yourcompany.jobs for a careers page). Or, forward a custom domain to an existing social media account, like your Twitter profile or Periscope channel. With a domain name you can even set up custom email addresses like yourname@yoursite.social, which can be used to conduct business or communicate with your followers. More.
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