The first step to starting your website is registering your domain name. Think of your domain name as a street address for your website. Without a domain name, you would have to tell customers to visit your website at a temporary url such as 123.123.123.123/~yourwebsite instead of yourwebsite.com. Get your own domain name to lend your site a professional look and establish your online brand!
Before you sign up for Web hosting and start building a website, you need to buy the domain name where visitors will find your site. Hundreds of different registrars sell domains, so first and foremost, know that domain names work the same no matter which registrar you use. You don't need to buy your domain from the same company that will host your site. Aside from picking a registrar -- and, of course, your site's name -- you also need to pick a top-level domain like .com or .org.

For special purposes, such as network testing, documentation, and other applications, IANA also reserves a set of special-use domain names.[15] This list contains domain names such as example, local, localhost, and test. Other top-level domain names containing trade marks are registered for corporate use. Cases include brands such as BMW, Google, and Canon.[16]
The market-driven principles of the domain trade mean that a domain is only worth as much as the buyer is willing to pay. It is for this reason that criteria such as market potential and usability play such central roles in determining prices. Values can change at the drop of a hat. The price of a domain that was once of little interest to anyone in years past can skyrocket once, for example, a newly founded company takes interest in that same name.
When you buy a Premium Domain name, you are also buying strong branding potential, high recall, and the ability to attract more traffic to your site. Finding a relevant domain name to your business will provide you a storefront online, allowing your customers the most access to your products as possible. Your domain name is an investment that is easy to map back to success, and the perfect available domain name is just around the corner.
Is your domain name portable if you change service providers? I’m starting a non-profit and I want to hold the name, but eventually I will fire someone to do the website development and want them to be able to use the platform they think they can work most effectively in. If I were to register with GoDaddy for services and get a free domain name… do I lose it if I switch to another web-hosting provider?
The character set allowed in the Domain Name System is based on ASCII and does not allow the representation of names and words of many languages in their native scripts or alphabets. ICANN approved the Internationalized domain name (IDNA) system, which maps Unicode strings used in application user interfaces into the valid DNS character set by an encoding called Punycode. For example, københavn.eu is mapped to xn--kbenhavn-54a.eu. Many registries have adopted IDNA.
What’s easy to forget, though, is that Verisign have managed .com for the past 20 years without so much as a hiccup of disruption or downtime, and that there’s no guarantee that a more democratic or competitive process would have resulted in the 2 decades of .com stability that we’ve enjoyed. Internet governance is obviously important, but we should remember that the overwhelming majority of users don’t know or care what’s going on behind the scenes.
Every time you visit a website, your computer performs what's called a "DNS lookup". When you manage a domain with us, you get to use the same DNS servers as Google. This means your domain name will connect quickly and reliably to your website. We include 10 million resolutions per year for each domain you register with Google Domains. Learn more in the Help Center.
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