The first step to starting your website is registering your domain name. Think of your domain name as a street address for your website. Without a domain name, you would have to tell customers to visit your website at a temporary url such as 126.96.36.199/~yourwebsite instead of yourwebsite.com. Get your own domain name to lend your site a professional look and establish your online brand!
If your purpose in buying a trademarked term as a domain name is to try to confuse people, you’re opening yourself up to having a complaint filed against you and having to give up the domain name. Even if you’re not trying to create confusion, you’re likely to face some legal challenges by buying trademarked terms in your domain name. To be safe, you can search for U.S. trademarks at www.uspto.gov and make sure no one owns a trademark on the name you are considering.
Choosing the right domain name is essential for a successful online presence. Without a good domain name, you run the risk of being forgotten or lost amongst the masses of websites. If you're setting up a website to complete your social media profile, i.e. a personal website, then this will function differently to a blog or an online shop. It's important to know what the aim of your site is in order to pick the right name. There are two main things to watch out for – general tips, as well as tips for specific kinds of website. You can find these recommendations in the sections below.
Most people assume a domain name ends in .com so if you buy a domain name with one of the other extensions (.net, .info, .org, etc.), you’ll have some extra work to get people to remember that your site has a different extension. Don’t automatically assume you should only buy domains with .com, though. Many sites have done quite well with other extensions. (Look at us!)
Just because a domain has expired, doesn’t mean it has to be kicked to the curb immediately. It is worth considering turning the internet address into a parked domain for a certain period of time in order to generate advertising revenue. This allows domain owners to bide their time and come up with a new web project for the domain or to find a suitable buyer.
A great domain name is a concise, easy to type, and memorable URL that reflects your brand or your website’s subject matter. Avoid using hyphens, strings of numbers, or unnecessary words to make it easy for your visitors to remember and find your website. Remember: A great domain name is one that your visitors can type correctly on their first try.