If you get a domain name that describes your company's business or name, people can remember the name easily and can return to your site without having to consult their documents. In fact, if you get a good name that describes your product or service, you might even get people who were trying their luck by typing "www.yourproductname.com" in their browser.
Namecheap is a solid choice for registering your domain name. Plus, their site is incredibly intuitive and easy to use, especially on their domain management pages, which can be incredibly helpful. They offer reasonable priced domains, and have a free DNS service, and WHOIS protection. They also offer SSL encryption, for those looking to beef up the security of their domains.

Domain names are organized in subordinate levels (subdomains) of the DNS root domain, which is nameless. The first-level set of domain names are the top-level domains (TLDs), including the generic top-level domains (gTLDs), such as the prominent domains com, info, net, edu, and org, and the country code top-level domains (ccTLDs). Below these top-level domains in the DNS hierarchy are the second-level and third-level domain names that are typically open for reservation by end-users who wish to connect local area networks to the Internet, create other publicly accessible Internet resources or run web sites.
Domain names were created to make IP addresses easy to remember. Every computer has an IP address assigned to it – much like a street address. But instead of having to memorize each IP address number, we assign domain names to these numbers so we can easily remember them. The domain name system, or DNS, takes domain names and translates them into their IP addresses so that computers can communicate with one another. When you enter a domain name into your web browser, the browser simply uses that domain to locate its corresponding IP address and then shows you the website associated with it. If you own a business, GoDaddy can help you find a domain name that best suits the business so you can easily promote your website.
What’s easy to forget, though, is that Verisign have managed .com for the past 20 years without so much as a hiccup of disruption or downtime, and that there’s no guarantee that a more democratic or competitive process would have resulted in the 2 decades of .com stability that we’ve enjoyed. Internet governance is obviously important, but we should remember that the overwhelming majority of users don’t know or care what’s going on behind the scenes.
Don’t get discouraged in your domain name search if what you’re looking for is already taken. We have a couple of ways for dealing with such a situation. You can try our Domain Buy Service, where we negotiate acquiring the domain from its current owner. We also offer a Domain Backorder service, where you purchase a backorder credit to give you a chance to get the domain when it goes into auction.

Now it’s time to see if your domain name choices are available. Once you’ve come up with a few strong domain candidates, it’s time to plug them into Namecheap’s domain name search bar. We will search available domain names for you and let you know if your first choice of second-level domain or TLD is available. We’ll also suggest some alternate TLDs you might try if your first domain choice isn’t available.
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